I love shopping TV – I confess to the odd purchase or three, mainly to feed a hard-to-control paper crafting habit. I can be easily persuaded that I cannot live a moment longer without the latest paper cutting gadget or the newest, fanciest embossing powder, and that I must rush to buy before stocks are exhausted.
What I love most about shopping TV however, is the way the concept of spending money on the purchase of a product is re-moulded into the seductive language of demand and delight, temptation and treat.
So just for fun, here are a few of my special shopping TV language favourites:
- It isn’t cheap, it’s affordable
- You aren’t buying, you’re investing
- You aren’t spending money, you’re going for it. Woo hoo!!!
- It isn’t absurdly expensive, it’s a considered purchase
- It’s all about praise and reward: Well done if you got yours!
- Nearly ten percent of the stock has gone! Really, and that makes us all anxious, why?
- It’s not tasteless and trashy, it’s making a statement
- Spending running out of control? No, you’re adding to your collection
- Why stop at one? Buy two and give one away. But why?
- We can’t get it back in stock. Then what, pray, are you doing in the selling game?
- A set of six – great value. Not if I only want one, it isn’t
- We’re giving you. . . No! It’s not a gift. You’re spending your hard-earned cash money for real