As a would-be author and freelancer without a limitless supply of spare time, how on earth do I cut through the noise and make the most of Twitter?
I’ve tried to get to grips with Twitter for the last two or three years. I’ve listened into webinars, I’ve read blogs and I’ve watched videos; I’ve downloaded a dozen pdf e-books claiming things like 5-steps to Twitter Mastery, 10 Ways to Triumph over Twitter and so on; I’ve perused introduction-to’s and how-to’s and papers on the ethics of Twitter, the rules of Twitter and Twitter best practise; I’ve found out how often you’re supposed to Tweet and how many off-topic Tweets you can get away with and how you should thank people who re-Tweet you; and I’ve debated the wisdom of following thousands of people simply so they follow you back – even though nobody, nobody could possibly actually read thousands of people’s Tweets every day.
But I confess, after all this, I still haven’t tamed this yabbering monster in any meaningful way. I haven’t made friends with Twitter, I don’t have time to feed Twitter, and resent the white noise which streams from Twitter, day in and day out.
I know somewhere in there, there are gems and usefuls; links to fascinating blogs, tips and insights, information I’d struggle to access in any other way. I get it! But it’s like sifting a barrel of yellow sand to find a handful of white grains. I lose the will.
I know I’m missing a trick. I know I should do Twitter properly – for two very important reasons:
- I’m a writer – and a realist. I know I’m more likely to self-publish than be published in the conventional press. I don’t expect to enjoy the benefits of a corporate publicity engine, so Twitter is supposed to be a great platform for me and I’m supposed to embrace it. I’ve made a start, but it’s a stuttering, lacklustre one.
- I’m a professional freelance marketer. So it’s my job to understand Twitter and promote the opportunities it affords my clients to spread their message further and wider. And I do, I do. I know it has much to offer certain types of business. I can set my personal feelings aside and open their eyes to the benefits, even show them how to get started and build their presence. But I’m no advocate; on a personal level I don’t feel the Twitter love.
It’s this dual-personality that’s giving me the most problems. I can’t decide who I am on Twitter, and I think I should probably be two completely separate people. But how do I achieve this? I have a mixed following now, and I’m not sure how to go about splitting myself apart.
A while ago, I decided to commit to using Twitter for Writing Julie only. For a while this worked just fine. I unfollowed a few of the marketing related feeds I’d been tracking. Instead I added agents, publishing houses, writers and bookshops to my follows. I re-Tweeted my writerly blog posts. When other writers followed me I occasionally followed them back – but not always, because that’s how you end up with thousands of followers and follows and I was, and still am, resistant to this approach.
But then Marketing Julie started to creep back in. I began to use Twitter to keep track of feeds for a couple of my clients and, guess what? People I followed, followed me back. Imagine! Not only that, but I’d like to re-Tweet to help build my clients’ profiles and it’s a bit confusing, not to say pointless, to do this to a follower list which is perhaps 75% writerly.
So now I’m stuck and perplexed. I know I need to make some changes, to tame my two-headed beast. If I only felt the slightest love for Twitter, I’d be excited about this. Instead, I’m dragging my heels, big-time.
I think – although I’d appreciate any advice you have on this – I need two Twitter identities, one marketing and one writerly. But how do I separate out my followers and persuade perhaps half of them to migrate? Do I just abandon them and re-follow on another identity, hoping they’ll all jump on-board again? Or is there an easy way to do this? I bet there isn’t!
Then there’s the issue of devising a Twitter strategy, or rather, TWO Twitter strategies. Because I’m a marketer, and strategies is what we do.
I also need to decide whether I follow the few or the many – given that if I follow the many I’ll almost certainly be wilfully ignoring the majority of them. It feels like a nonsensical approach, with little value for anyone. Yet everyone’s doing it, which makes for a crazy, noisy world. So should I go along with it and add to the noise?
I just don’t know.
I’d really like to hear from you about your personal Twitter experiences. I want to love Twitter, so please share any positive stories you have. If you’ve found a workable approach to Twitter, please share that too. If you’ve created two Twitter identities for two aspects of your life, tell us how you make it work. What tools do you use, and how do you use them? If anything amazing or inspiring has come out of your presence on Twitter, inspire us in turn.
I genuinely want to tame this monster and I don’t know where to start.