Top Ten Takeaways: Self-Publishing in the Digital Age Seminar

fountain-pen-447575_1280I spent a fascinating day last weekend crammed into an airless room with 100 other would-be self-publishers. It was time (and money) well spent.

Bloomsbury Publishing’s Writers & Artists brand does a nice line in help and advice for would-be writers, whether we want to try our luck in the traditional publishing environment (as in W&A’s seminar How to Hook an Agent which I attended a few months ago – and blogged about here) or take the independent route.

The first half of the event ranged through editing and cover design to publishing via Amazon and alternative ‘assisted’ routes to self-publishing and marketing. The afternoon centred around the real-life experiences of several self-published authors and their varied approaches to the business of getting their words out there and noticed.

I’m not going to brain-dump the whole event. I don’t suppose W&A would thank me for that since if they’ve got an eye on what the market is looking for, they will doubtless be running and re-running this excellent seminar in the future. Instead, I’m offering you what I felt were my Top Ten Takeaways in terms of information, insight and advice for the would-be independent author.

(1)          Hope for the Future

The landscape has changed rapidly in the last couple of years with the stigma previously associated with self-publishing in its various forms now disappearing into the distance. Self-publishing is no longer traditional publishing’s embarrassing poor relation. It is, in the words of Dr Alison Baverstock, ‘part of publishing’.

(2)          Proof of Concept

Self-publishing is now regarded as a feeder to traditional publishing. Instead of wading through what is often branded the slush pile, agents and publishers are increasingly seeking talent amongst the self-published charts. If a book sells and if the author seems to understand what’s required to market it – then they’re an attractive proposition for the traditional publishing space (IF, that is, they can be persuaded to cross the trad/indie divide…).

(3)          The Professionals

Rapid change and the shifting fortunes of publishing houses has led to many skilled former employees now offering their services freelance to independent authors. The indie author now has access to skilled professionals – editors, illustrators, cover designers and more – to help them elevate the quality of their self-published books.

(4)          The Critical Role of Editing

All three phases are vital: Developmental (for help with story, structure etc), copy editing (to iron out oddities and inconsistencies, correct grammar, stylistic issues etc) and proof reading (elimination of those itty-bitty sneaky little typos). The focus is on achieving a professional finish and making your book the best it can be before you share it with the world.

(5)          Planning Ahead

Good editors are booked up well in advance. The time to start thinking about signing-up with an editor is before your manuscript is finished. Don’t expect an overnight turnaround either. Your editor will take around 6-8 weeks to review and return your manuscript.

(6)          You’ve got it Covered

Don’t underestimate the importance of a professionally designed cover. It must reflect the genre of your book (so readers know what to expect) and be eye-catching at thumbnail size. Budget anything between £90 and £350 for a professionally designed cover.

(7)          It’s all in the Brand

When you’re getting your cover designed, don’t forget to think about other marketing materials which may help to promote your book and strengthen your brand – designs for website, blog and facebook banners for example, bookmarks, flyers, business cards, promotional postcards.

(8)          Kindle is HUGE

Don’t undervalue this soft media as not being a real book (I’ve heard this a lot). Amazon sells around twice as many Kindle e-books as print books in the USA and the UK isn’t far behind. Kindle owners are adventurous and speculative readers, buying around four times as many books as non-Kindle users. This is seriously good news for the indie author who can manage to conquer the mountain of discoverability

(9)          Discoverability – the Holy Grail of Self-Publishing

More people are buying books on-line than ever before. They’re searching using keywords to find genres and subject matter that intrigues them. But with the stock of self-published material growing daily, discoverability is critical to success.  Your self-published book is but a blip, a note written in disappearing ink pinned to a tree in a vast forest, unless you can get it in front of readers. Being discoverable means getting your meta-data (all your book details) working for you on Amazon. Being discoverable means getting somewhere on the Amazon/Kindle rankings for your genre (a clue… it’s better for chart success to sell lots of books in bursts rather than steadily). Being discoverable means being active and engaged all over social media, blogging, building an e-mail list, cultivating interest and loyalty in readers, one reader at a time. Being discoverable means garnering a host of good reviews on Amazon and Goodreads, and a whole bunch of reader forums, genre and review sites. Being discoverable means getting creative with promotions and making use of every tool in the Amazon author toolkit.

(10)        Don’t Write Shit!

(Those, by the way, were the exact words used by the presenter!) This last point was echoed by every speaker. Everything begins with you having created a great book. None of this will do anything for you if you haven’t done the first job, which is to write a ripping good read.

So that’s simple then.

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Author: Jools

Abundant, Bold, Confident, Determined, Empathetic, Forthright, Grumpy, Healthier, Individual, Just me, Kind, Loving, Mellifluous, Natural, Optimistic, imPatient, Quirky, Real-world, Single-minded, unTreatable, Unwound, Verbal, Wilful, eXtraordinary, Young and old, Zero-tolerance.

11 thoughts on “Top Ten Takeaways: Self-Publishing in the Digital Age Seminar”

  1. I really enjoyed this post. The fact that ebooks are outselling paperbacks 2:1 on Amazon in the US and soon the UK is new to me. I knew ebook sales were large but I hadn’t realised they were quite so large.
    And of course, no.10 is key. Without that, none of the other things matter.

    1. Thank you! Yes, that message came across very strongly – it’s ALL about the reader, and you build you base one reader at a time. I’m so glad you’re enjoying my blog. 🙂

  2. Wonderful run-down. Indie publishing has blossomed over the past few years. It’s wonderful to see. I hear mixed messages about whether agents will consider self-published works or not though. Sometimes I read that agents will consider them, while others say they’ll give them an automatic pass. Hopefully that will continue to change as well.

    1. I guess agents and publishers have to stumble across self-published gems themselves. But it’s a fast-changing environment, so who knows how it will go in the future. The mood of the seminar was very positive though, which was encouraging.

  3. I have to say, I do think #10 should have been listed first. Unless this is in order of importance? Excellent recap of what sounds like an interesting seminar. Here’s hoping it is as ‘simple’ as you say.

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