Over the last few weeks I’ve been working on the cover design for Singled Out. Not that I’ve been designing the cover myself… I placed a brief with crowdsourcing design site 99Designs. Here’s how I got on…
There are many ways you can get a cover for your self-published novel. You can design it yourself, although many are the respected sources which advise against this. You can use the template design capabilities available through Kindle and CreateSpace. If you’re lucky enough to find one which fits with your story, you can buy an off-the-shelf cover from several websites. Those with deeper pockets can work on a one-to-one basis with a freelance cover designer of their choice, many of whom have a great deal of experience with traditional publishers.
Or… you can do as I did and place your brief as a contest on 99Designs, and see what comes along.
99Designs works like this: Your brief constitutes a contest. The fee you choose to pay is the award which goes to the eventual winner of the contest. You can select to award at Bronze, Silver, Gold or Platinum levels and you deposit the requisite sum with 99Designs via Paypal. I chose the Bronze level, as I wasn’t sure how the process would work for me and I didn’t want to risk too much. The higher the award, so 99Designs advises, the higher the number of entries and the more experienced the designers. 99Designs also offered me some kind of an uplift package free-of-charge – I’m not sure if they do this for everyone, or if I had arrived on the site at some opportune moment. Each contest lasts one week at which point, unless there’s a good reason not to, you select your winner.
I looked through several recent contests and noted how people prepared their briefs. Then I created my own, outlining what sort of book I’d written, the setting, tone and other key elements. I gave a feel for the kind of a cover I thought I was looking for and a few pointers on what I might like or dislike. I also populated an iStock lightbox with a few stock photos, so designers could see the sort of imagery I envisaged for my cover. I uploaded my brief, and I waited…
I was overwhelmed – in a good way – by the response. I genuinely hadn’t expected to see so many concepts, from so many designers. Some were, let’s not beat-about-the-bush, truly awful. WordArt, ClipArt and Photoshop seemed to be the tools of choice for a small contingent of hopefuls. But many entries were thoughtfully put together and had interesting elements. And some were stand-out. Designers came from right across the globe – I didn’t check them all, but I noted Germany, Romania, Italy, Venezuela, USA, India and the Philippines amongst the locations of those who entered my contest.
The contest owner is supposed to rate each concept with 1-5 stars and eliminate those they don’t favour. I offered a positive or helpful response to as many as possible and after a day or so, the quality and focus of the designs improved correspondingly. By the end of the contest I had seen over 180 designs. That’s around 80-100 unique concepts, plus variants arising from my feedback.
I noticed certain things; one or two designers seemed particularly engaged with my contest, delivering several concepts, responding quickly to my comments and suggestions, refining their designs, developing variations on a theme. It helped me identify not only the good designs, but the good designers – the ones who felt an affinity with my project. I shortlisted three and from that, it was a small step to select my winner.
There’s plenty of opportunity to liaise with your designer(s) as the contest progresses and I imagine the more diligently you do this, the better the outcome. I made a proper nuisance of myself, but my winning designer was infinitely patient and helpful, and produced a cover design for Singled Out – in Kindle and paperback formats – that I’m totally delighted with.
The winner of my contest was Alessio Varvarà, an art and design student from Palermo, Italy. His username on 99Designs is alsov . Not only did he create the winning design and a selection of six or seven alternatives which I had great difficulty choosing between (because they were all so right for my story), but he was endlessly patient in adapting his designs in accordance with my comments and observations. He did far more than I expected – and far more than was justified by the fee/award. As a result, I have a design which would hold its own in any bookshop, and which I’m immensely proud of.
Alessio has already completed a second small project for me – that’s the design of a set of pre- and post-release banners for my blog, Facebook and Twitter profiles. Once again, he exceeded my expectations. I’m actually sorry I don’t have another project for Alessio just yet; it has been a genuine pleasure to work with such a talented and enthusiastic young designer.
So, do you like my cover? I know these things are subjective, but for me, it encapsulates the themes and tone of my novel perfectly – the juxtaposition of dark goings-on in a blissful setting. When Singled Out is published in February 2015, you too might be the judge of this. Meantime, I simply offer my warmest endorsement of my designer Alessio/alsov and the 99Designs process, which worked brilliantly for me.