An excellent post, one after my own heart. Worth reading through the comments too…. “Topic is no longer the brand of a blog, YOU are.”
We writers are kinda weird…okay, a LOT weird. We can drift to extremes if we aren’t vigilant. Either we are the non-stop All-Writing-All-The-Time Channel or we’re afraid to mention we have ever read let alone written a book lest we offend anyone. I get it. I struggle, too. We are artists and “selling” feels…ookey.
Yes, ookey is a word.
Marketing feels especially weird in The Digital Age. But why? Also, why is the ROI (Return on Investment) so dismal with traditional marketing tactics? Facebook ads are a notorious waste of money and I doubt the guy who programmed his Twitter to mention his new book five times an hour has seen a massive uptick in sales.
Perhaps death threats, but not sales 😀 .
I feel that, as we shift from the TV-Industrial complex of the past century and into the Digital Age…
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