The Power of the Positive #affirmations

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In late 2001 a redundancy on top of a hideously damaging relationship caused me to stop and take stock of my life. Self-improvement guru Anthony Robbins was all over the place at the time and his book Awaken the Giant Within made a big impression on me. I invested hours in his audio programmes too – he’s a little OTT in places, but for me, it was a case of right concepts, right attitudes, right time.

As a direct result of the approach I learned and the self-improvement tools I took on-board, I took the plunge, stopped looking for another job and established myself as a freelancer – something I’d always thought I would enjoy (and still enjoy, 14 years later).  I made a commitment to business networking (which has proved to be a wise and fruitful engagement over the years).  For a while to supplement my income, I took up a direct/home-selling ‘business’ (Weekenders ladies clothing, now sadly demised), through which I learned how incredibly supportive my friends and family were prepared to be; I totally shook up my attitude to men and relationships too; I joined Weightwatchers – and I lost 50lbs.  Anthony Robbins – I owe ya!

I also signed up to learn how to be A Coach. Yes, I was one of those 40-something, change-your-life coaches who were spewed out of pseudo ‘colleges’ set up overnight to ride the crest of an undeniably profitable (for the ‘colleges’) self-improvement wave.  I bought the hype, I admit it – but on a personal level, it wasn’t a bad decision, just one which didn’t ultimately lead where I’d hoped it would.

Perhaps a little naively, I envisaged I would move away from marketing – a career I have some aptitude for, but in which I had arrived rather more by accident than design. When I stood up at business networking groups to try and interest people in coaching (just as the ‘colleges’ said you should), I would give my potted history, explaining I’d come from a background of sales/marketing and copywriting… I’d watch people’s eyes glaze over. Afterwards, every time, one or two would come up to me and quietly ask if I was still taking marketing work.  After a while, I stopped trying to swim upstream and concentrated my energy back where it would deliver the most consistent results. I left coaching behind – although if I’m honest its techniques still feature, if a little surreptitiously, in the way I work with some of my marketing clients.

But some valuable principles of coaching and self-improvement stuck with me. And one of these is the general point of this post: Positive Affirmations.

“Adopting healthy diet and exercise habits is exciting and fulfilling”

Yes, Positive Affirmations is my Thought for Today, and I’m sorry I took so long getting to it.  And I know some people think that affirmations are a bit kooky, a bit new-age (and that’s a really old phrase these days!), but I’m a believer.  Affirmations are all about adjusting your thinking – seeing yourself as the person you want to be. Affirmations help to remind your subconscious at odd moments throughout the day, that you choose to see yourself differently, and it had better start backing you up!

“I enjoy walking in the fresh air”

Affirmations, for those who don’t know, are short, positive phrases and sentences that are about the person you seek to be, and the habits and attitudes you seek to live by. When you write them, you word them in the present tense, as if you’re already there.  That’s the way they work. Then you post them in whatever place or places you pass through every day – maybe your bathroom mirror, your fridge, your desk, your car – places where they will catch your eye every now and again, but always, always be doing their work on you, whether you notice them or not.

“Preparing good and healthy food is a celebration”

I have four above my desk at present. I put them there when I embarked on my healthy lifestyle gig back in September. Yesterday as I read them, I realised how much they have altered my thinking and supported the changes I’m making.  A few simple words, that’s all – and their power is immense.

“I enjoy the feeling of getting moving”

Affirmations can help you think more positively and become more resourceful; they can help change your attitude to so many things, not just diet and exercise. If you ever want to try them yourself, you can find out more about writing good affirmations all over the internet or on the self-improvement bookshelves.

As a wordsmith myself, I love affirmations and I celebrate the life-altering power that their few simple words can have.

Author: Jools

Abundant, Bold, Confident, Determined, Empathetic, Forthright, Grumpy, Healthier, Individual, Just me, Kind, Loving, Mellifluous, Natural, Optimistic, imPatient, Quirky, Real-world, Single-minded, unTreatable, Unwound, Verbal, Wilful, eXtraordinary, Young and old, Zero-tolerance.

20 thoughts on “The Power of the Positive #affirmations”

  1. All the best marketing professionals I know fell into marketing. There was a Dilbert cartoon once where Dilbert asked the marketing manager how he got into marketing. “Well, I tried technical and I tried sales, I couldn’t work stock control and wasn’t good enough at maths to be in Finance, so I became a marketing professional.” Kinda sums it up for me …

    1. Me too…. I was OK at sales, but never brilliant. I’m not nearly competitive or ‘Alpha’ enough. Marketing was a great place to use all the things I was good at, plus capitalise on all the learning that I’d done as a not-so-stellar salesperson.

    1. Indeed – keep looking forward. I love the positivity in affirmations. I love how they start out sounding just a little bit ridiculous, but as you settle into your journey towards them, they get more and more real.

  2. Whatever keeps us in a positive mindframe is good. Well, unless it involves big boxes of chocolates. If that’s the case, we might want to reframe that particular affirmation. 😉

  3. Funny, just last week I donated all my motivational tapes to charity. It was so helpful at the time (2000), but I agree, TR feels a bit OTT for me now.
    One thing I learned is that positive affirmations work best when 1) you can believe them and 2) your envisioning involves emotion. My theory is the feeling is the magnet that draws you and your goal together. Great post, Julie!

    1. Thank you 😊. I replayed my Get The Edge CDs a few weeks ago and they didn’t quite hit the same spot second time around. I guess everything has its time. Still – they were a solid help to me back in the day.

  4. I used to love Tony Robbins as well, then it was Wayne Dwyer. Both had positive influences on me at the time. Anybody know of any modern, new gurus?
    Great blog post, Jools! I think I need to dig out some positive affirmations as well. 🙂

    1. I wonder if people still think like in the Tony/Wayne days any more. New gurus are probably on the Internet, v-bloggers and the like. How times change!

  5. Ah affirmations! Yes dad was the first to sneer at what he would describe as all that ‘knit your own muesli, stripped pine kaftan nonsense’ but he lived by a few favourite quotes that he would roll out. Just the label, isn’t it and if it works, it works. I have one, also given to me by dad ‘Laugh and the world laughs with you, weep and you weep alone’ I revert to that if I’m getting down.

    1. Your father and many others! But when you find something that works, never mind how airy-fairy it seems to others, it’s just a tool in the toolbox. I’ve found goal-setting, visualisations, affirmations, action plans, daily targets and more all effective at one point or another. The funny thing with affirmations though is how ridiculous they seem when you first write them, and how much sense they make to you once you realise your subconscious has actually paid attention.

  6. Great article.

    I was wondering if you could check out some of my self improvement articles on
    It would help me out tremendously and I would appreciate it greatly. Thanks!

    1. Thanks for stopping by, Ethan. You also have a very interesting blog and I particularly liked your piece on watching less TV. Thanks for introducing yourself here, and good luck with your blog – and your golf!

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