Facebook Advert – Trial Run #ammarketing

I ‘boosted’ a post on Facebook, essentially an advert for Singled Out. Here’s how I got on.

I haven’t done much advertising/promotion of Singled Out, outside this blog and a few Tweets.  I have neither the time, nor the dedication to go about this task with the sort of commitment one needs to apply if one wants sales in the thousands. Besides, as we hear everywhere, the best way to promote a first book… is to write a second. And that’s just what I’ve at last started to do.

But I was persuaded to try out a boosted post on Facebook, mainly on the basis that it didn’t involve any effort at all.  I was a few copies short of my first notable sales milestone – 100 copies – and I simply thought, ‘it’s worth a punt’. A friend (thank you, Suzanne) showed me how it worked, and it took about 10 minutes to set up the post and pick my target group. Facebook steps you through the process, nice and simple.

I didn’t have a suitable post on my blog, so I decided simply to link to the Amazon.co.uk page for Singled Out, here.

Here’s the post, as it appeared:

Screenshot 2015-08-20 09.49.05

As it’s a story set on a holiday, it seemed worthwhile to target people setting off on, or even already on, their holidays. A #nobrainer one might say.

I decided on a very modest budget, £10.00, and ran the ad over 6 days. This was my criteria:

  • Target group: Women in the UK aged between 35-60
  • Stated interests: fiction, suspense novels, single person, Turkey, travel
  • Placement: Desktop and Mobile news feed

Across the 6 days, this post was boosted to 2,297 women in the target group.  There were 63 engagements. That means 63 people either liked my page, commented on the advert, or – best of all – clicked through to the Amazon page.  My stats tell me that 51 people clicked through to the page.  That means my cost per result was £0.16.

During those 6 days, I made 6 sales, and a further sale the day after – a total of 7 sales attributed to this promotion. Yes, I know, It’s small potatoes, compared to some lucky/successful/hard-working authors, but together with a few sales earlier in the month, it served to make August my most successful month for sales since March, the month after Singled Out was launched.

So… the 7 sales I can directly attribute to the Facebook post more than covered that £10 investment.  Happy days. But the significant thing that post did, was to take me over 100 sales.  That doesn’t mean much in the big wide world, but it was important to me, and definitely worth the punt.

In the interests of full disclosure, I tried a second Facebook boost immediately the first ended. I used the same advert and selected different criteria. I ran for 6 days again, but I invested a budget of just £5.00 this time, half the original budget. My target group was male rather than female, and I was more restrictive with my stated interests. I know… I shouldn’t have adjusted two criteria at once, but I did.

  • Target group: Men in the UK aged between 35 and 60
  • Stated interests: suspense novels, psychological novel, single person, Turkey
  • Placement: Desktop and Mobile news feed

This time I was less successful. With a tighter focus, the available audience was smaller, a total of 858 people reached, from which there were 12 engagements – 3 likes and 9 website clicks. And one sale – which was very gratifying!  Facebook tells me my cost per result (ie, engagement) was £0.42.

So…

  • Of 2297 women, 51 clicked the website – that’s 1 in every 45, or just under 2% – that’s not bad for a ‘cold’ contact. What’s better though, is that of those 51 women, 13% made a purchase.
  • Of 863 men, 9 clicked the website – that’s one in every 95, or half as many as the women’s group. But that 1 sale is, technically speaking, 10% of the click-through traffic to the website.

I messed around with my keywords, but that was in an attempt to be more targeted with the men. It didn’t pay off.

I can’t say I’m surprised that women engaged more enthusiastically with my post than men. That would be for any number of reasons that I can guess at. But I can’t really speculate without generalising horribly, and I don’t want to do that.

This was just a trial. The numbers were all very small and my investment was tiny – but I didn’t feel that was inappropriate, given my relatively modest sales to date. I would try another Facebook advert in future – the results justify tweaking those keywords, investing again, trying a broader geographic spread, and so on. But I can’t exactly see Facebook shooting my sales into the stratosphere.

If you’re a self-published author who’s been thinking of trying Facebook adverts, I hope this has been useful.

And if you’re one of the lovely ladies who clicked on that link and have found your way to my blog… let me extend you a big, warm welcome. 🙂

Turkey: Setting matters, right?

Are you off to Turkey for your summer holiday this year? Then you’re in for a treat.  With the holiday season fast upon us, I thought I’d explain why I set my novel in Turkey, and share a few of my impressions of this amazing, exotic country.

The iconic Celcus Library at Ephesus
The iconic Celcus Library at Ephesus

Regular readers of this blog will know that Singled Out is set on a singles holiday on Turkey’s Lycian coastline. It’s a place to which I’ve returned many times over the years for my summer holidays. Having decided to set the tale on a singles holiday, the location options for which I could capitalise on my own experiences narrowed: The Greek islands Crete or Kalymnos, or the Turkish coastline. All have the climate, the heritage and the beaches. But Turkey had the edge for me, with its exotic blend of east and west, mystical and commercial. Turkey has an elemental essence that’s hard to describe. It won my heart the very first time I visited.

A haunting sunrise at Kekova - recognise the pic from anywhere?
A haunting sunrise at Kekova – recognise the pic from anywhere?

I remember a friend first going to Turkey for a summer holiday in the mid 1980’s and commenting that it was beautiful but raw; that the power went off all the time and you couldn’t get hot water for more than an hour or so a day. As for air conditioning – no hotel possessed such a luxury! In those days, Turkey was still experimenting with the holiday tourist trade and to be fair, the holiday companies were treading carefully too.

But with enterprise and commercial endeavour in their DNA, the Turkish people recognised and grasped an opportunity and set about developing their spectacular Mediterranean and Aegean coastlines into holiday destinations with added natural and historic value. Late to the party, they noted the mistakes that had been made along the Spanish coastline, today overwhelmed with tower block hotels and stripped of much of its original beauty. Laws were passed limiting hotels to four storeys high – a masterful decision which doubtless had as much to do with the fact the holiday coastline is a region accustomed to mild earthquakes, as it had with aesthetics. Good governance ensured growth was gradual and not at the expense of natural beauty and heritage, and infrastructure kept pace.

Turkish Gulet - 1995
Gulet holiday, 1995 (me, third from left – won’t see 35 again)

My first visit to Turkey was in 1994, on a two-centre singles holiday. I spent a week in what was then the small town of Kuşadasi, and a week in a more rural area. Two hotels; the first, Villa Konak – still operating in a Kuşadasi backstreet (bigger than it was) – originally a coaching inn; the other a more traditional villa style hotel bedecked with purple bougainvillea set around a welcoming swimming pool. Today Kuşadasi is a sizable and thriving town. It boasts a walled Byzantine castle and its port is large enough to cope with frequent visits from cruise ships. Just a few miles from Ephesus, it’s the perfect place for the day visitors to dock, nip on a coach to one of the most spectacular ancient sites in the world, pick up a leather jacket in the market, sample some apple tea and be back on-board in time for dinner. That’s one way to do it, I guess.

Like other larger towns – Bodrum and Marmaris for example – Kuşadasi has warmly embraced the youth holiday culture based around all-night clubs and bars. That’s ok if you like that sort of thing, but it’s turned Kusadasi into the sort of place I personally, as a moochy 50-something looking for peace and tranquillity, wouldn’t look to stay in today. But that’s not to decry the town, which, like the other bigger destinations, has carved its own profitable path with its eyes wide open.

How could you not love this?
How could you not love a place like this?

After that, I stuck to smaller towns and villages, of which there are still very many lovely ones, along the craggy Lycian coastline. I remember places, but not years: Torba and Türkbükü on the Bodrum Peninsula; the exquisite Bordubet – technically by Marmaris but in truth, in the blissful middle of nowhere at all; Hisarönü above Ölüdeniz (when it was still a quirky hillside village); and a favourite, to which I returned more than once – the pretty town of Turunç, close (but not too close) by Marmaris. In 2013 after a break of several years, I went again to Turkey to gather photos and sensory impressions for Singled Out, and I stayed in a hotel on Şövalye, a tiny harbour island with no cars, a few hundred yards off Fethiye by ferry boat.

Turkish Gulet, on its way out for the day
Turkish Gulet chugging off for a day at sea

But if you really want to get away from everything, you need to clamber aboard a gulet. Just as I described them in my story, these are twin or three-masted wooden sailing boats which serve anything from a half-dozen to 20 or so guests on day trips or, as I preferred, week-long get-away-from-it-all journeys around the craggy coastline. In truth, they run on engines for much of the time, but will put up the sails when the wind justifies it. In a week’s trip, there’s a single overnight stay in port somewhere, so the gulet can re-stock. Otherwise fresh food is prepared on-board or on the beach, or occasionally in hideaway locantas. You won’t need shoes or anything very much, except an appreciation of the beauty of an ancient coastline, a sky full of stars, the gentle slapping of water against hull and the bliss of having nothing to do and nowhere to go. Occasionally during the day, there will be other gulets around, but the week-long cruise affords the crew enough time to get away from the day boats, and when they do, it is paradise.

Pine forested peninsulas, shady inlets, peaceful coves, rocky outcrops, hidden beaches – this is the stuff of the Turkey I love. I know, I haven’t even scratched the surface – I’m ashamed to admit I’ve not yet visited Istanbul or travelled further east than Fethiye. Mea culpa. I’m a boutique hotel girl, not a backpacker.

The Great Theatre, Ephesus
The Great Theatre, Ephesus

But I can’t end this post without reference to the country’s ancient history. The coastline is crammed with evidence of Turkey’s commercial and religious heritage and the ebb and flow of empires, but I want specifically to raise a flag for Ephesus. I know it’s a tourist money-spinner. In the twenty years between my first and second visits, I noticed the explosion of ‘retail opportunities’ around the entrances. But even that’s not a criticism. The little avenue of shops is hardly overwhelming – and useful if you’ve forgotten your water, sunglasses or sunhat, all essentials when rambling about the ruins. I walked Ephesus and took hundreds of photos to jog my memory for writing the chapter in Singled Out where my characters visit this remarkable site. It’s sensitively preserved – there is much to see, most of it right up-close-and-personal. In its Roman heyday, Ephesus was a thriving port, though the landscape has since shifted, putting some 5 miles between the ruins and the sea. There are amphitheatres (yes, two), avenues to wander, carvings and mosaics to admire and the magnificent Celsus Library. If you can bear a few hours away from the beach, this, of all of Turkey’s magnificent man-made and natural sights, is right at the top of the list of places you need to see.

The Ephesus retail experience
The Ephesus retail experience

A word now, on something that makes any visit to Turkey particularly special; it’s the hospitality. Whether hotelier, restaurateur, bar owner, shopkeeper, carpet-seller, or gulet captain – you will enjoy warmth, friendly hospitality and service of the highest order. The Turks who work the tourist coastline understand the business they’re in. Make no mistake, there’ll be hard-selling and up-selling aplenty, but it will be executed in such a cordial and charming manner, you’ll hardly realise it’s happening! It’s all part of the experience and the pleasure.

And one last thing… of course I would say this, wouldn’t I? If you should happen to be visiting Turkey this year for your holidays, why not take a copy of Singled Out to the beach with you.  😉

I’m a little overwhelmed

https://download.unsplash.com/12/sun-trees.jpg

Every now and again, something, or someone, comes along and makes the sun shine a little brighter.

I don’t know Marcus Case, author of “The Bomb Makers” – at least, I didn’t until he commented on my recent Guest Author post on Chris The Story Reading Ape’s Blog that he was reading my novel, Singled Out. I always hold my breath when someone sticks their head over the parapet and admits to having picked up a copy of Singled Out on the strength of a blog post or a recommendation by someone else. Sales are still only in double figures (I’m close to that third figure, very close…) and every single reader – and their opinion and feedback – matters. I don’t know if that will ever change, but my guess is that sales would have to be deep into five or maybe even six figures before it does. Optimism, eh?

There’s always the possibility when someone fesses up to reading your novel, that they find as they dig into it that it’s not to their taste. What happens then? You might get negative feedback of course, but equally likely is that they’d just go quiet and you’d have to forget you ever heard from them in the first place. For as long as I hold my breath waiting on a reader’s opinion, there’s fear niggling away at the back of my mind. Will they like the story, or not? Will they get it? Will they want to tell me what they thought, either way, or will they evaporate into the ether leaving me with just one conclusion – that they hated it. Or perhaps worse, that they were indifferent to it.

This week I was lucky. My wait was short. Marcus Case ploughed through Singled Out in just a few days.

I only mention this as he has been generous enough to write the kind of 5-star review that stops an author in their tracks and then upload it to Amazon UK and USA and Goodreads. In his review, he makes some observations that no one else has yet made. They caused me to look at my story differently. I was struck by what he said, not just because he said a lot of very nice things; but because of what made me realise about my own writing.

This review made me walk a little taller. And it teased that still small dream, that one day those sales figures might, perhaps, possibly climb into that far distant five or six figure universe. Maybe.

So thank you, Marcus Case, for your review, and for making the sun shine a little brighter for me yesterday. Thank you indeed.

Seven Top Tips for Promoting your Novel as Holiday Read

2015-06-07 15.04.54Would your novel make a great holiday read? If so, now might be the time for a promotion.

Waterstones’ Summer Holiday Book Club list will be out in the next week or two. They pick a bunch of recently published books and through emails and blog posts, market them as great novels to take on holiday. It’s a promotion, pure and simple, but as many, many people do most of their reading on their summer holidays, the holiday season is too good an opportunity to miss.

So here are a few tips and ideas for promoting your novel as a holiday read.

  1. Start now. I know the school holidays don’t begin until late July. But don’t leave it until then, because the cruise ship will have sailed. Apart from anything else, plenty of people who don’t have children take their holidays before the resorts are overwhelmed by families. You don’t want to miss those relaxed singles and couples lazing on beaches in June and July.
  2. Plan a campaign. Run it over a few weeks. Work around a trio of pieces – a combination of blog posts and emails perhaps. Don’t just say the same thing over and over; build your picture by taking a different aspect of your novel each time. Leave a few days up to a couple of weeks between communications, and don’t do more than three pieces – you don’t want to annoy your potential readers.
  3. Think ‘Holiday’. If there’s anything about your book that relates specifically to holidays, travel, foreign lands, journeys or adventures for example, make the most of it in your promotion. It’s an extra angle.
  4. Have a price promotion. Discounting by even a little for a specified and limited time can be effective in boosting interest for practically anything. Everyone loves a bargain.
  5. Think beyond the internet. I know social media gets you a worldwide audience. But you’re a drop in an ocean of authors trying to attract readers. Think about your personal contact list, friends and neighbours, colleagues and the school-gate, clubs and organisations. Everyone belongs to multiple formal and informal networks and knows lots of people. You probably promoted your novel to them all when it first came out, but beyond your most loyal supporters, friends and family, there is still a community of potential readers; people who, with a gentle nudge, will like the idea of a holiday read, written by someone they actually know.
  6. Create a physical promotional piece. Because Singled Out is set on a summer holiday, this was a no-brainer for me. I’ve created a postcard-sized promotion using the image from the book cover. Duh, but it’s meant to look like a holiday postcard sent from a friend. I’ll be spreading it around over the next few weeks. I’m hoping it might end up hanging about on the front of a few fridges over coming months too. I used my cover designer (Alessio Varvarà) and VistaPrint to create the card. Other options – bookmarks (of course!), and for those on a very tight budget, simple home-printed leaflets. If you take that route, all you need is some best-quality paper (high gsm, sheen/gloss perhaps). It doesn’t have to cost the earth.
  7. Compile your own Summer Holiday Book Club list. It’s great to collaborate with other authors and recommended reads attract, guess what, readers. I’ll be putting an indie and small-press Summer Holiday Book Club list together for this blog in the next week or two, so, as they say, ‘watch this space’ for a fresh list of recommended reads.

You said it! A first-quarter review of reviews

singledout_kindle_656x1000pxReviews are the life-blood of any novel. Readers… don’t ever underestimate the power you have at your fingertips, when you write a review.

15 weeks… 15 reviews… 76 stars

From the moment I clicked publish and saw my novel appear on Amazon on a real page, just like real books, where real people could click and really, actually buy it, I’ve been holding my breath. That’s what writers do, you see, as they wait to see what people make of their… baby.

But (so far…) whilst it’s been emotional, it’s been alright too.  In fact, it’s been pretty amazing.

It’s 15 weeks since Singled Out was published on Amazon (Kindle and paperback) and my first novel/baby has been fortunate in garnering a total of 15 reviews (so far…). That’s 11 reviews on Amazon.co.uk (four 4-star and seven 5-star) and five 5-star reviews on Amazon.com. Yes, that makes 16 in total, but I can’t double-count the review my big-hearted blogging buddy Dylan Hearn was kind enough to upload to both Amazon.co.uk and Amazon.com.

Whilst sales of any self-published debut novel are inevitably modest – and Singled Out has, ah me, been no exception (so far…) – the kind words in those reviews have been exciting, heartening, and above all, humbling.

Presentation1So this 15/15 moment seems a good point to stop and thank everyone who has taken the time and trouble to read Singled Out – I hope you have all enjoyed it, and felt it rewarded you for those few hours of your time. And I want especially to thank those of you who then went on and uploaded your reviews to Amazon – and Goodreads.

Will you permit me to share some of the reviewers’ observations with you?

I know it feels suspiciously like self-promotion and, oh, it is. But no self-published author can survive without a little of this every now and again. So here, just in case you’re looking for your next read or something to take on your holidays, is a little reader feedback from those reviews on Amazon:

“From the first short chapter I was hooked! The story swings from gritty and tense to beautifully described locations that transported me right into the midst of a singles holiday…”

“With Brenda Bouverie the author has created a wonderful protagonist, very different from anybody I’ve read before. She’s a wonderful combination of the sensuous, with her love of food and drink; the steely, but with an underlying vulnerability that makes her a very special character indeed.”

“This is a scrumptious book for every sense! Mouth watering descriptions that evoke sights, smells and tastes so that you really feel you have been taken on holiday with everyone else to Turkey.”

“With well-drawn characters and a complex protagonist, this was a really enjoyable read that kept me guessing and gave me something to think about.”

“The writing in this debut novel is impressive with descriptions so rich, you’ll feel like you’re touring, sunbathing, and feasting on delicious meals in Turkey yourself. Mystery cloaks every page…”

“An impressive debut novel for fans of psychological suspense.”

“Excellently creepy.”

“Highly recommended.”

“An excellent blend of literary fiction and psychological thriller.”

“A definite page turner, I completed it in a couple of days.”

“I couldn’t put it down!! Gritty and compelling reading.”

“An enjoyable page turner. It’s got character, location, sex, drugs — but above all the writing is captivating.”

“Wonderful story from this author. Well-crafted, believable characters, great plot line, and a description of Turkey that makes you want to take your next vacation there.”

“Overall, I would recommend this to anyone who enjoys their thrillers to be a little dark and edgy, but with some warmth thrown in. Oh, and foodies. This is a great book for food lovers.”

“I highly recommend this book to anyone who enjoys a good mystery.”

“If you’re going on a beach holiday and you’re a lover of creepy, psychological thrillers, then this is the book for you.”

Are you still with me?

Okay, then it’s worth highlighting a few things people have said about the dark underbelly to this story, because it’s undeniably gritty, morally ambivalent and, for some, unsettling. In the interests of full disclosure:

“This is not, however, a book for the faint-hearted. The assault scenes in particular, while very well written, don’t pull any punches. But for me that’s as it should be. Horrible things should be portrayed as horrible. And it makes you all the more engaged in the search for who’s responsible.”

“But a caution to sensitive readers–the subject matter deals with sexual assault (that’s not a spoiler as the opening scene depicts this) and misogyny, sometimes in quite graphic detail. Normally I would shy away from material like that, but I felt comfortable in the author’s hands given the strong female lead who carries the novel, and the important message that’s unveiled.”

“Be warned ….there is a dark undertone to this story that can make one feel slightly uncomfortable (and it’s meant to), but the author deals with these scenes admirably, giving you enough to make you feel uneasy but not too much so that you want to stop reading – cleverly done.”

“I particularly enjoyed the ending – even when the ‘bad guy’ is discovered, there is still a dilemma to be faced. I’m not sure what I’d have done, put in Brenda’s place.”

“Pick it as a good read, but don’t be surprised if it also challenges and makes you think twice.”

There, now you’ve got the full picture.

In case it’s piqued your curiosity, you can find out more about Singled Out on this website here, and throughout my blog.  And of course, Singled Out is available to purchase on these and all other regional Amazon sites:

Blog posts coming soon(ish)…

  • Making a start on Novel Number Two – I need your help!
  • Marketing Muse: Promoting your book as holiday read.
  • Happy Endings: Should every story be tied up with a ribbon?

On a summer reading list – and an unfortunate omission

Bookshop chain Waterstones (no apostrophe these days, harrumph) has announced its Book Club Summer Reads this week. The list is varied and for avid readers, promises a luscious literary experience across the coming months.

Unfortunately, my debut novel, Singled Out, has – I can only presume, in some hideous accidental oversight – been omitted from this list of good and great summer reads of 2015.

I can’t begin to understand how this ghastly blunder could possibly have happened. I am dumbstruck. I can but apologise, because this incomprehensible failure means that instead of a simple ‘click to buy’ from a colourful e-mail landing in your inbox, you’re going to have to embark on a hunt for Singled Out, trailing through the Amazon, all by yourself.

singledout_kindle_656x1000pxIf you’re into sinister tales taking place in delicious settings, your search for Singled Out will reward you with a gripping read. It’s a gritty psychological story about one woman’s struggle to overcome her demons and snare a dangerous stalker. It all takes place on a summer holiday for singles in Turkey, where strangers come together and nobody is quite who they seem.

Yes, you read that right. Summer… summer holiday. Hey, you guys at Waterstones…. summer holiday! Wouldn’t this alone qualify for a place on your Book Club Summer Reads list? Wouldn’t it? No?

Oh.

I know. It’s hardly selling in its thousands. It won’t make you book-business guys rich – at least, not overnight. But what about when the bidding war breaks out over those options on a movie or a TV mini-series – when world-renowned production companies are fighting over the rights and A-listers are begging for a role? Maybe then? What was that you said? Cloud-cuckoo land? Oh, don’t be mean, guys. Don’t hit me when I’m down.

Fair enough, I can’t deny it; demand has been, well, modest. The truth? Singled Out has yet to attain three figures in the Sales column – but it’s close, it is. Sort of. Close-ish. But just think what a place on that Book Club Summer Reads list would have done for it. And I’m not just saying this out of blatant self-interest either. I think I could safely argue that, with a little display ingenuity, there’s a profit to be had for any bookshop from my modest literary endeavours. What about those magic tables – the ones that everyone, but everyone, makes for when they come through the doors? Imagine for a moment, how appealing that sultry sunset on the cover of Singled Out would look on one of those tables by the entrance – the one that says ‘Hot New Authors’ or better still ‘Sizzling Summer Holiday Reads’ perhaps. Imagine all the book-buying money-spending hands that would reach out for it.

Yes, that would work.

But hey, the list is written, the emails are out and it’s too late for all that business. So all I can do is grumple away under my breath and shake my metaphorical fist at the Book Club selectors. It gets it off my chest a bit at least.

So, friends, followers and readers – an apology: I’m sorry you’ll have to go a-hunting for Singled Out. I’m sorry you won’t ever find it at Waterstones or Barnes & Noble, or even your quirky little independent bookstore. I’m sorry it’s only on Amazon and that – for the time being at least – you’ll have to go further than Amazon’s Top 100 lists to track it down. But if you look, you’ll find it. It’s there for your Kindle (a perfect medium, if ever there was one, to take with you on your… holidays), and for the traditionalists amongst us, it’s there in paperback too.

As for the Waterstones Book Club recommendations, I cannot tell a lie. Notwithstanding that single sloppy omission, it’s a great selection. If you’re an avid reader like me, it’s worth a look – and it’s worth a few of your pennies/cents (only the ones you’ve got left after you’ve picked up Singled Out though).

Meantime, I hope you’ll forgive my shameless opportunism. When I got that Waterstones Book Club email this morning, I just couldn’t resist it.

Just one more thing… of course… Singled Out is available to purchase on these and all other regional Amazon sites:

Singled Out: Launch + One Month – Full Disclosure

singledout_kindle_656x1000pxA month ago my first novel, Singled Out, was published on Amazon in Kindle and paperback formats. Here’s how it’s gone since then…

I launched Singled Out on a largely unsuspecting world on 1st February 2015. Paperback and Kindle versions were priced at UK£8.49 and UK£2.99 (US$11.65 and US$4.60) respectively.

In the month since then, Singled Out has sold 66 copies, roughly 50% paperback and 50% Kindle e-book.

 I wasn’t sure what to expect and I’m not certain even now whether selling 66 copies of a debut self-published novel in the first four weeks is good, bad or indifferent.

One thing though; I believe I know – or know of – the majority of buyers. Many are friends and family, colleagues and clients, blogging buddies, neighbours, friends of friends and miscellaneous kind supporters and interested parties. To all of you, those I know, and those I don’t – I offer my deepest gratitude.

It’s been emotional

This last month I’ve been a bit all over the place. Other upsets and irritants have piled on top of what was always going to be an anxious time, fictionally speaking.

I’ve been surprised and touched, as several people I did not expect bought copies of Singled Out. I’ve also been overwhelmed by the kind words and largely positive feedback it’s received – both privately and through the first few 4-star and 5-star reviews which readers have been kind enough to post on Amazon and Goodreads.

But I’ve also felt as if I were sitting on the edge of a precipice, where one small nudge would send me toppling over.

A whisper of disillusionment

Like any debut author who has lately attempted to capture the interest of an agent and win that much sought-after representation, never mind the publishing deal, I can’t seem to escape the niggling whisper of disillusionment.

When it came to agent submissions, I tried, but I didn’t make the cut. I had hoped in vain that my novel was unique enough, well-written enough, compelling enough… And even though my rational brain understands the numbers game and the overwhelming odds against success, I cannot yet totally suppress my disappointment.

There are so many positives around taking ownership of your own destiny through self-publishing, and so many opportunities to capitalise upon. Things have changed and the agent/publishing deal route doesn’t have anything like as much to commend it as it used to. So why do I still feel like this?

I don’t know, but I do.

A sense of achievement

This is the other side of the scales. I do absolutely feel proud of my novel. I set out four years ago to see if I could perhaps, maybe pull together a half-decent piece of fiction. I didn’t know if I had enough imagination and creativity, or sufficient skill, for a novel-length story. I just wanted to give it a try. Four years and 90,000 words later, I had my answer.

The end result isn’t perfect – I’ve been learning all the way. But it’s a page-turning read (so say the reviews) and I am allowing myself to feel good about it. I was conscientious about the learning and the writing process and the many layers of editing; I love the cover design and I’m properly thrilled with the quality of the Createspace paperback. So there’s a satisfaction there, to temper the negatives, no doubt of it.

Stress, anxiety and fear – Gah!!

But here’s the stuff I didn’t expect – and it hit me like a bullet train. For the last month, I’ve felt spacey and nauseous. I’m waking a few times a night and seem unable to sleep beyond 5:00am. I’ve had back ache, neck ache, clusters of spots on my chin, palpitations and disturbed digestion.

Stress and anxiety symptoms; I know what they are, and I know they’ll pass sooner or later. They are the physical manifestation of my literary fears and worries… That people won’t buy my novel… that they will buy it but they won’t like it… that they’ll be bored by it… that they’ll be appalled by those odd moments that I’d intended to be gritty and edgy… that they’ll find a hundred typos… that I’ll only ever sell 66 copies… that it’s not good enough… that I’m not good enough… oh, and on, and on… Paranoia is a pathetic thing, isn’t it? Though I’m pretty sure I’m not alone in this sense of my guts being reef-knotted and tugged upon, each day when I fail to resist the urge to check my CreateSpace reports, my KDP reports, my Amazon page, my Goodreads page, my Twitter feed, WordPress comments, Facebook page… Ugh.

What of the next 66 copies?

Sooner or later (more sooner than later, I fear) I’ll run out of ‘friendly’ buyers – by that, I mean those in my circle who will purchase a copy of Singled Out because they want to support and encourage the crazy author in their midst; or because they’re curious about the book I’ve been blamming on about these past four years. So it’s fair to assume the next 66 sales – and the 66 after that – may be a lot harder to come by.

I’m not yet sure what I’m going to do about those next 66 sales. I haven’t yet approached any independent reviewers. I’m going to continue playing in the blogosphere of course, but that’s because I enjoy it. Twitter taunts me – I don’t work it in the way that authors are urged to do, and I have to figure out where to go with this. I’m thinking about approaching some local bookshops, perhaps buying space at a local craft/artisan market, just to test the water. There’ll be a Goodreads promotion at some stage, maybe a campaign around holiday reading – I’d be stupid to let that opportunity pass me by, given the subject matter. There might be some paid-for advertising, but I’m not yet persuaded of its value.

One great thing about the way self-publishing works today is that the author is under relatively little financial pressure. Gone are the days when our garages would be piled to the ceiling with boxes of our treasured novels, a burdensome investment which must be sold for any profit to be realised. So I’ll be taking a steady-as-she-goes approach to marketing Singled Out, balancing these activities alongside my other work and the growing impetus I feel – heaven help me – to start writing the sequel.

One thing I’m certain of, and I’ve blogged it before here, is that I want to enjoy the marketing and promotion of Singled Out and that means not putting myself under undue pressure. So how long will it be before I see the next 66 sales?  I can’t rightly say, but if I make it in less than a month, I’ll let you know!

*  *  * 

Guess what! Singled Out is available to purchase on these and all other regional Amazon sites:

Am I allowed to blow my own trumpet?

SINGLED OUT is garnering one or two reviews – and they’re making me feel properly humble.

trumpetMy debut psychological suspense novel, Singled Out, launched on 1st February. There are one or two very fast readers out there and I’m thrilled that they’re already taking the time and trouble to leave reviews on Amazon and Goodreads.

Reviews are the life-blood of the indie author. Without them, we cannot hope to move beyond sales to our family, friends and few loyal blog followers. Reviews draw in readers from much further afield.  So I’m very, very grateful to those readers who have already left a review… and to any readers who, in due course, plan to do the same.

I hope it’s not bad manners or in horribly bad taste to do this, but I want to share one early review in particular with you. Will you indulge me? It’s from Carrie Rubin, author and fellow blogger at The Write Transition. She posted these generous words to Amazon.com and Goodreads. Happily, Amazon.co.uk appears to have tracked and reposted to the UK site too:

Singled Out explores the relationships that develop between a group of people on a singles’ vacation in Turkey. Brenda, a fantastic character and my new favorite heroine (such a cool lady!), forays out on her own for the trip while dealing with a personal issue she must come to terms with. But her life soon becomes intertwined with the others at the vacation resort, and she finds herself caught up in something she’d rather not be. What follows is a great combination of who-dunit and psychological suspense.

The writing in this debut novel is impressive with descriptions so rich, you’ll feel like you’re touring, sunbathing, and feasting on delicious meals in Turkey yourself. Mystery cloaks every page, and answers are doled out in a page-turning manner. But a caution to sensitive readers–the subject matter deals with sexual assault (that’s not a spoiler as the opening scene depicts this) and misogyny, sometimes in quite graphic detail. Normally I would shy away from material like that, but I felt comfortable in the author’s hands given the strong female lead who carries the novel, and the important message that’s unveiled.

An impressive debut novel for fans of psychological suspense. I look forward to more of this author’s work.

What else can I say, but Thank You, Carrie – I am immensely touched by your words.

Singled Out – A ‘Look Inside’

Singled Out was released yesterday on Amazon on Kindle e-book and in paperback. In case you haven’t made it to your local neighbourhood Amazon store yet, I thought you might like a taster, here on the blog.

Here’s the back-cover promotional:

SINGLED OUT by JULIE LAWFORD

“EVERYONE BRINGS BAGGAGE ON A SINGLES HOLIDAY”

singledout_kindle_656x1000pxBrenda Bouverie has come on a singles holiday to Turkey to escape. Intent on indulgence, she’s looking for sun, sea and … distraction from a past she would give anything to change.

But on this singles holiday no one is quite who they seem. First impressions are unreliable and when the sun goes down, danger lies in wait. As someone targets the unwary group of strangers, one guest is alone in sensing the threat.

But who would get involved, when getting involved only ever leads to trouble?

And here are the first couple of pages:

SATURDAY

1

HE STANDS OVER her, fastening his jeans. Then he scans 360-degrees, checking for any disturbance – evidence of his presence. Like so many hotel rooms these days, it’s a paean to minimalist urban chic; all feature walls and faux walnut veneer. You could be anywhere from New York to Bangkok.

He notices an indentation on the bed between her parted thighs – where his knees have depressed the waffle throw. He tugs first one side then the other, smoothing and flattening.

It was a bonus, finding a lone female in the hotel bar a few hours earlier; an American, an advertising executive en route home to Boston. She was pencil-thin, pale flesh sucking her bones like a famine victim. But she was classy – expensive tailoring, silk shirt – quality underneath too. It was always gratifying to uncover La Perla or Agent Provocateur, Rigby & Peller on the older ones. Like an extra reward for having chosen well.

Nobody saw them beneath the amber glowing downlights, tucked into a corner booth, backs to the room as he summoned round after round before settling the tab in cash. Nobody noticed when he slid her key card into his pocket and guided her to the lifts, moments before she couldn’t stand up any more; so finely judged these days, assured and precise.

Good job he’d pocketed a little of what he needed before he left home, just in case. He tells himself if it hadn’t been put to use he’d have flushed it before the flight. Truth is, once it was there burning a hole in his groin, he’d have found someone – anyone.

The first time on the spur-of-the-moment, he’d taken a photograph; a souvenir. It set a pattern, one he won’t break – can’t break. He points his camera at the woman and clicks off a couple of shots before drawing her legs together. A tight smile laces his features as he rearranges her clothes, rolling her on to her side; the recovery position, they call it. But she looks like she’s sleeping and she won’t remember a thing when she wakes. She’ll probably miss her flight but by then he’ll be long gone.

The bedside clock glows 02:00. He pulls the door shut behind him and slips down the back stairs and out of a side exit, collar high, head down against the CCTV. Moments later, jacket slung over one shoulder, he strides through the front entrance; a nod to the night porter, a few words about how hard it is to sleep in hotels and in minutes he’s back in his own room with time to rest before his wake-up call.

* * * * * *

You can read on a little via Amazon’s Kindle ‘Look Inside’ feature. If you’re intrigued to continue after that, guess what, the whole story – every single word – is available at the click of a buy button on your choice of Kindle or old-fashioned paper.

If you click, I hope very much that you enjoy the read and I’d love it if you would come back and let me know what you thought.

Singled Out is available to purchase on these and all other regional Amazon sites:

Long, slow, deep breaths…

Singled Out is today officially launched and available to buy (on Kindle and in paperback) from Amazon

singledout_kindle_656x1000pxIt seems as if I’ve been doing this for ever… writing, editing, writing some more, editing some more, fiddling about on KDP, messing around on CreateSpace, checking and re-checking proofs… and all the while, taking deep, calming breaths.

But it’s finally done. As of this morning, 1st February, Singled Out is online, live, and available to purchase from Amazon – for your Kindles or for your bookshelves.

If you’ve become interested in the story of Singled Out over the last few months – the writing of it, or the few teasing nuggets which have found their way into this blog – you might feel like checking it out:

UK: http://www.amazon.co.uk/Singled-Out-Julie-Law…/…/B00RO1GH28/

USA: http://www.amazon.com/Singled-Out-Julie-Lawfo…/…/1505207517/

If over the coming days, weeks or months you should happen to purchase Singled Out; and if you should happen to enjoy the read, know that nothing would make me happier than if you chose to leave a review on Amazon, or Goodreads (or even both). Reviews and word-of-mouth are the tools by which indie authors gain their audiences.  Feedback is all part of the adventure.

It’s also the reason I’ll be holding my breath…