Facebook Advert – Trial Run #ammarketing

I ‘boosted’ a post on Facebook, essentially an advert for Singled Out. Here’s how I got on.

I haven’t done much advertising/promotion of Singled Out, outside this blog and a few Tweets.  I have neither the time, nor the dedication to go about this task with the sort of commitment one needs to apply if one wants sales in the thousands. Besides, as we hear everywhere, the best way to promote a first book… is to write a second. And that’s just what I’ve at last started to do.

But I was persuaded to try out a boosted post on Facebook, mainly on the basis that it didn’t involve any effort at all.  I was a few copies short of my first notable sales milestone – 100 copies – and I simply thought, ‘it’s worth a punt’. A friend (thank you, Suzanne) showed me how it worked, and it took about 10 minutes to set up the post and pick my target group. Facebook steps you through the process, nice and simple.

I didn’t have a suitable post on my blog, so I decided simply to link to the Amazon.co.uk page for Singled Out, here.

Here’s the post, as it appeared:

Screenshot 2015-08-20 09.49.05

As it’s a story set on a holiday, it seemed worthwhile to target people setting off on, or even already on, their holidays. A #nobrainer one might say.

I decided on a very modest budget, £10.00, and ran the ad over 6 days. This was my criteria:

  • Target group: Women in the UK aged between 35-60
  • Stated interests: fiction, suspense novels, single person, Turkey, travel
  • Placement: Desktop and Mobile news feed

Across the 6 days, this post was boosted to 2,297 women in the target group.  There were 63 engagements. That means 63 people either liked my page, commented on the advert, or – best of all – clicked through to the Amazon page.  My stats tell me that 51 people clicked through to the page.  That means my cost per result was £0.16.

During those 6 days, I made 6 sales, and a further sale the day after – a total of 7 sales attributed to this promotion. Yes, I know, It’s small potatoes, compared to some lucky/successful/hard-working authors, but together with a few sales earlier in the month, it served to make August my most successful month for sales since March, the month after Singled Out was launched.

So… the 7 sales I can directly attribute to the Facebook post more than covered that £10 investment.  Happy days. But the significant thing that post did, was to take me over 100 sales.  That doesn’t mean much in the big wide world, but it was important to me, and definitely worth the punt.

In the interests of full disclosure, I tried a second Facebook boost immediately the first ended. I used the same advert and selected different criteria. I ran for 6 days again, but I invested a budget of just £5.00 this time, half the original budget. My target group was male rather than female, and I was more restrictive with my stated interests. I know… I shouldn’t have adjusted two criteria at once, but I did.

  • Target group: Men in the UK aged between 35 and 60
  • Stated interests: suspense novels, psychological novel, single person, Turkey
  • Placement: Desktop and Mobile news feed

This time I was less successful. With a tighter focus, the available audience was smaller, a total of 858 people reached, from which there were 12 engagements – 3 likes and 9 website clicks. And one sale – which was very gratifying!  Facebook tells me my cost per result (ie, engagement) was £0.42.

So…

  • Of 2297 women, 51 clicked the website – that’s 1 in every 45, or just under 2% – that’s not bad for a ‘cold’ contact. What’s better though, is that of those 51 women, 13% made a purchase.
  • Of 863 men, 9 clicked the website – that’s one in every 95, or half as many as the women’s group. But that 1 sale is, technically speaking, 10% of the click-through traffic to the website.

I messed around with my keywords, but that was in an attempt to be more targeted with the men. It didn’t pay off.

I can’t say I’m surprised that women engaged more enthusiastically with my post than men. That would be for any number of reasons that I can guess at. But I can’t really speculate without generalising horribly, and I don’t want to do that.

This was just a trial. The numbers were all very small and my investment was tiny – but I didn’t feel that was inappropriate, given my relatively modest sales to date. I would try another Facebook advert in future – the results justify tweaking those keywords, investing again, trying a broader geographic spread, and so on. But I can’t exactly see Facebook shooting my sales into the stratosphere.

If you’re a self-published author who’s been thinking of trying Facebook adverts, I hope this has been useful.

And if you’re one of the lovely ladies who clicked on that link and have found your way to my blog… let me extend you a big, warm welcome. 🙂

I’m a little overwhelmed

https://download.unsplash.com/12/sun-trees.jpg

Every now and again, something, or someone, comes along and makes the sun shine a little brighter.

I don’t know Marcus Case, author of “The Bomb Makers” – at least, I didn’t until he commented on my recent Guest Author post on Chris The Story Reading Ape’s Blog that he was reading my novel, Singled Out. I always hold my breath when someone sticks their head over the parapet and admits to having picked up a copy of Singled Out on the strength of a blog post or a recommendation by someone else. Sales are still only in double figures (I’m close to that third figure, very close…) and every single reader – and their opinion and feedback – matters. I don’t know if that will ever change, but my guess is that sales would have to be deep into five or maybe even six figures before it does. Optimism, eh?

There’s always the possibility when someone fesses up to reading your novel, that they find as they dig into it that it’s not to their taste. What happens then? You might get negative feedback of course, but equally likely is that they’d just go quiet and you’d have to forget you ever heard from them in the first place. For as long as I hold my breath waiting on a reader’s opinion, there’s fear niggling away at the back of my mind. Will they like the story, or not? Will they get it? Will they want to tell me what they thought, either way, or will they evaporate into the ether leaving me with just one conclusion – that they hated it. Or perhaps worse, that they were indifferent to it.

This week I was lucky. My wait was short. Marcus Case ploughed through Singled Out in just a few days.

I only mention this as he has been generous enough to write the kind of 5-star review that stops an author in their tracks and then upload it to Amazon UK and USA and Goodreads. In his review, he makes some observations that no one else has yet made. They caused me to look at my story differently. I was struck by what he said, not just because he said a lot of very nice things; but because of what made me realise about my own writing.

This review made me walk a little taller. And it teased that still small dream, that one day those sales figures might, perhaps, possibly climb into that far distant five or six figure universe. Maybe.

So thank you, Marcus Case, for your review, and for making the sun shine a little brighter for me yesterday. Thank you indeed.

Is a 1 Star Review ever OK?

audiobookIf you’re a successful mainstream author with a string of big-selling, award-winning traditionally published books and hundreds of 5 Star reviews to your name, does a 1 Star Review still bother you?

I’m ploughing through the audiobook of a well known literary novel at the moment and I’m struggling with it. This book has sold in its millions, won awards and even been made into a film – a dream-ticket for an author. But it has divided critics and readers. Many have hailed it, but a significant number have just not got it.

And I’m one of them.

I tried reading this novel a few years ago but didn’t make it past the first third. The audiobook was my attempt to make the ‘reading’ process easier and to be fair the narration is largely excellent. But it’s a long and convoluted narrative and it’s leaving me with the feeling that the emperor has no clothes.   I know I’m not alone in this thinking, but I am in a minority.

I rate books on Goodreads with stars (mainly to prompt conversations with my reader friends), but I write very few reviews either on Amazon or Goodreads. I tend only to review self-published and small-imprint published books, on the assumption that these writers – as I do – need every bit of positive endorsement and feedback they can muster. I would never write a 1 Star review of such a book. If I read one that I disliked that much, no one would encounter my opinion online.

But what about a mainstream, million-selling novel? Is a 1 Star review OK?

I wonder if this particular author still reads their reviews on Amazon or Goodreads. I wonder, with all the success the author has enjoyed, whether they care a jot when the occasional reader fails to appreciate this novel. Given that so many credible sources have endorsed it, does it matter when the odd reader has such a negative response to their literary endeavours that they pen a review layered with peevish criticism, or worse?

On balance, I think it probably doesn’t matter to an author in that position. But I can’t be sure.

Reviews exist to help other readers decide whether to buy. In that respect you could argue that all reviews are relevant – and oddly, I wouldn’t disagree. Quite apart from anything else, I really value reading other people’s 1 Star reviews of books I’m contemplating reading. Occasionally they will dissuade me and I can thank the writers of those reviews for redirecting me.

However, I doubt another 1 Star review on top of the mountain of plaudits which exist for this particular novel, would make the least difference to anyone considering a purchase. So for that reason alone, it seems a waste of my time to pen a review.

But the truth is broader; I’m an author as well as a reader, and I simply can’t do it to a fellow author, whoever they are and however successful they are. I just don’t want to be so publicly unappreciative of anyone’s writerly endeavours.

I realise this is perverse of me. I know I’m saying I want to benefit from other people’s 1 Star reviews, yet not offer up my own.

That’s how it is – I just can’t do it.

So how do you see it?

You said it! A first-quarter review of reviews

singledout_kindle_656x1000pxReviews are the life-blood of any novel. Readers… don’t ever underestimate the power you have at your fingertips, when you write a review.

15 weeks… 15 reviews… 76 stars

From the moment I clicked publish and saw my novel appear on Amazon on a real page, just like real books, where real people could click and really, actually buy it, I’ve been holding my breath. That’s what writers do, you see, as they wait to see what people make of their… baby.

But (so far…) whilst it’s been emotional, it’s been alright too.  In fact, it’s been pretty amazing.

It’s 15 weeks since Singled Out was published on Amazon (Kindle and paperback) and my first novel/baby has been fortunate in garnering a total of 15 reviews (so far…). That’s 11 reviews on Amazon.co.uk (four 4-star and seven 5-star) and five 5-star reviews on Amazon.com. Yes, that makes 16 in total, but I can’t double-count the review my big-hearted blogging buddy Dylan Hearn was kind enough to upload to both Amazon.co.uk and Amazon.com.

Whilst sales of any self-published debut novel are inevitably modest – and Singled Out has, ah me, been no exception (so far…) – the kind words in those reviews have been exciting, heartening, and above all, humbling.

Presentation1So this 15/15 moment seems a good point to stop and thank everyone who has taken the time and trouble to read Singled Out – I hope you have all enjoyed it, and felt it rewarded you for those few hours of your time. And I want especially to thank those of you who then went on and uploaded your reviews to Amazon – and Goodreads.

Will you permit me to share some of the reviewers’ observations with you?

I know it feels suspiciously like self-promotion and, oh, it is. But no self-published author can survive without a little of this every now and again. So here, just in case you’re looking for your next read or something to take on your holidays, is a little reader feedback from those reviews on Amazon:

“From the first short chapter I was hooked! The story swings from gritty and tense to beautifully described locations that transported me right into the midst of a singles holiday…”

“With Brenda Bouverie the author has created a wonderful protagonist, very different from anybody I’ve read before. She’s a wonderful combination of the sensuous, with her love of food and drink; the steely, but with an underlying vulnerability that makes her a very special character indeed.”

“This is a scrumptious book for every sense! Mouth watering descriptions that evoke sights, smells and tastes so that you really feel you have been taken on holiday with everyone else to Turkey.”

“With well-drawn characters and a complex protagonist, this was a really enjoyable read that kept me guessing and gave me something to think about.”

“The writing in this debut novel is impressive with descriptions so rich, you’ll feel like you’re touring, sunbathing, and feasting on delicious meals in Turkey yourself. Mystery cloaks every page…”

“An impressive debut novel for fans of psychological suspense.”

“Excellently creepy.”

“Highly recommended.”

“An excellent blend of literary fiction and psychological thriller.”

“A definite page turner, I completed it in a couple of days.”

“I couldn’t put it down!! Gritty and compelling reading.”

“An enjoyable page turner. It’s got character, location, sex, drugs — but above all the writing is captivating.”

“Wonderful story from this author. Well-crafted, believable characters, great plot line, and a description of Turkey that makes you want to take your next vacation there.”

“Overall, I would recommend this to anyone who enjoys their thrillers to be a little dark and edgy, but with some warmth thrown in. Oh, and foodies. This is a great book for food lovers.”

“I highly recommend this book to anyone who enjoys a good mystery.”

“If you’re going on a beach holiday and you’re a lover of creepy, psychological thrillers, then this is the book for you.”

Are you still with me?

Okay, then it’s worth highlighting a few things people have said about the dark underbelly to this story, because it’s undeniably gritty, morally ambivalent and, for some, unsettling. In the interests of full disclosure:

“This is not, however, a book for the faint-hearted. The assault scenes in particular, while very well written, don’t pull any punches. But for me that’s as it should be. Horrible things should be portrayed as horrible. And it makes you all the more engaged in the search for who’s responsible.”

“But a caution to sensitive readers–the subject matter deals with sexual assault (that’s not a spoiler as the opening scene depicts this) and misogyny, sometimes in quite graphic detail. Normally I would shy away from material like that, but I felt comfortable in the author’s hands given the strong female lead who carries the novel, and the important message that’s unveiled.”

“Be warned ….there is a dark undertone to this story that can make one feel slightly uncomfortable (and it’s meant to), but the author deals with these scenes admirably, giving you enough to make you feel uneasy but not too much so that you want to stop reading – cleverly done.”

“I particularly enjoyed the ending – even when the ‘bad guy’ is discovered, there is still a dilemma to be faced. I’m not sure what I’d have done, put in Brenda’s place.”

“Pick it as a good read, but don’t be surprised if it also challenges and makes you think twice.”

There, now you’ve got the full picture.

In case it’s piqued your curiosity, you can find out more about Singled Out on this website here, and throughout my blog.  And of course, Singled Out is available to purchase on these and all other regional Amazon sites:

Blog posts coming soon(ish)…

  • Making a start on Novel Number Two – I need your help!
  • Marketing Muse: Promoting your book as holiday read.
  • Happy Endings: Should every story be tied up with a ribbon?

On a summer reading list – and an unfortunate omission

Bookshop chain Waterstones (no apostrophe these days, harrumph) has announced its Book Club Summer Reads this week. The list is varied and for avid readers, promises a luscious literary experience across the coming months.

Unfortunately, my debut novel, Singled Out, has – I can only presume, in some hideous accidental oversight – been omitted from this list of good and great summer reads of 2015.

I can’t begin to understand how this ghastly blunder could possibly have happened. I am dumbstruck. I can but apologise, because this incomprehensible failure means that instead of a simple ‘click to buy’ from a colourful e-mail landing in your inbox, you’re going to have to embark on a hunt for Singled Out, trailing through the Amazon, all by yourself.

singledout_kindle_656x1000pxIf you’re into sinister tales taking place in delicious settings, your search for Singled Out will reward you with a gripping read. It’s a gritty psychological story about one woman’s struggle to overcome her demons and snare a dangerous stalker. It all takes place on a summer holiday for singles in Turkey, where strangers come together and nobody is quite who they seem.

Yes, you read that right. Summer… summer holiday. Hey, you guys at Waterstones…. summer holiday! Wouldn’t this alone qualify for a place on your Book Club Summer Reads list? Wouldn’t it? No?

Oh.

I know. It’s hardly selling in its thousands. It won’t make you book-business guys rich – at least, not overnight. But what about when the bidding war breaks out over those options on a movie or a TV mini-series – when world-renowned production companies are fighting over the rights and A-listers are begging for a role? Maybe then? What was that you said? Cloud-cuckoo land? Oh, don’t be mean, guys. Don’t hit me when I’m down.

Fair enough, I can’t deny it; demand has been, well, modest. The truth? Singled Out has yet to attain three figures in the Sales column – but it’s close, it is. Sort of. Close-ish. But just think what a place on that Book Club Summer Reads list would have done for it. And I’m not just saying this out of blatant self-interest either. I think I could safely argue that, with a little display ingenuity, there’s a profit to be had for any bookshop from my modest literary endeavours. What about those magic tables – the ones that everyone, but everyone, makes for when they come through the doors? Imagine for a moment, how appealing that sultry sunset on the cover of Singled Out would look on one of those tables by the entrance – the one that says ‘Hot New Authors’ or better still ‘Sizzling Summer Holiday Reads’ perhaps. Imagine all the book-buying money-spending hands that would reach out for it.

Yes, that would work.

But hey, the list is written, the emails are out and it’s too late for all that business. So all I can do is grumple away under my breath and shake my metaphorical fist at the Book Club selectors. It gets it off my chest a bit at least.

So, friends, followers and readers – an apology: I’m sorry you’ll have to go a-hunting for Singled Out. I’m sorry you won’t ever find it at Waterstones or Barnes & Noble, or even your quirky little independent bookstore. I’m sorry it’s only on Amazon and that – for the time being at least – you’ll have to go further than Amazon’s Top 100 lists to track it down. But if you look, you’ll find it. It’s there for your Kindle (a perfect medium, if ever there was one, to take with you on your… holidays), and for the traditionalists amongst us, it’s there in paperback too.

As for the Waterstones Book Club recommendations, I cannot tell a lie. Notwithstanding that single sloppy omission, it’s a great selection. If you’re an avid reader like me, it’s worth a look – and it’s worth a few of your pennies/cents (only the ones you’ve got left after you’ve picked up Singled Out though).

Meantime, I hope you’ll forgive my shameless opportunism. When I got that Waterstones Book Club email this morning, I just couldn’t resist it.

Just one more thing… of course… Singled Out is available to purchase on these and all other regional Amazon sites:

Singled Out: Launch + One Month – Full Disclosure

singledout_kindle_656x1000pxA month ago my first novel, Singled Out, was published on Amazon in Kindle and paperback formats. Here’s how it’s gone since then…

I launched Singled Out on a largely unsuspecting world on 1st February 2015. Paperback and Kindle versions were priced at UK£8.49 and UK£2.99 (US$11.65 and US$4.60) respectively.

In the month since then, Singled Out has sold 66 copies, roughly 50% paperback and 50% Kindle e-book.

 I wasn’t sure what to expect and I’m not certain even now whether selling 66 copies of a debut self-published novel in the first four weeks is good, bad or indifferent.

One thing though; I believe I know – or know of – the majority of buyers. Many are friends and family, colleagues and clients, blogging buddies, neighbours, friends of friends and miscellaneous kind supporters and interested parties. To all of you, those I know, and those I don’t – I offer my deepest gratitude.

It’s been emotional

This last month I’ve been a bit all over the place. Other upsets and irritants have piled on top of what was always going to be an anxious time, fictionally speaking.

I’ve been surprised and touched, as several people I did not expect bought copies of Singled Out. I’ve also been overwhelmed by the kind words and largely positive feedback it’s received – both privately and through the first few 4-star and 5-star reviews which readers have been kind enough to post on Amazon and Goodreads.

But I’ve also felt as if I were sitting on the edge of a precipice, where one small nudge would send me toppling over.

A whisper of disillusionment

Like any debut author who has lately attempted to capture the interest of an agent and win that much sought-after representation, never mind the publishing deal, I can’t seem to escape the niggling whisper of disillusionment.

When it came to agent submissions, I tried, but I didn’t make the cut. I had hoped in vain that my novel was unique enough, well-written enough, compelling enough… And even though my rational brain understands the numbers game and the overwhelming odds against success, I cannot yet totally suppress my disappointment.

There are so many positives around taking ownership of your own destiny through self-publishing, and so many opportunities to capitalise upon. Things have changed and the agent/publishing deal route doesn’t have anything like as much to commend it as it used to. So why do I still feel like this?

I don’t know, but I do.

A sense of achievement

This is the other side of the scales. I do absolutely feel proud of my novel. I set out four years ago to see if I could perhaps, maybe pull together a half-decent piece of fiction. I didn’t know if I had enough imagination and creativity, or sufficient skill, for a novel-length story. I just wanted to give it a try. Four years and 90,000 words later, I had my answer.

The end result isn’t perfect – I’ve been learning all the way. But it’s a page-turning read (so say the reviews) and I am allowing myself to feel good about it. I was conscientious about the learning and the writing process and the many layers of editing; I love the cover design and I’m properly thrilled with the quality of the Createspace paperback. So there’s a satisfaction there, to temper the negatives, no doubt of it.

Stress, anxiety and fear – Gah!!

But here’s the stuff I didn’t expect – and it hit me like a bullet train. For the last month, I’ve felt spacey and nauseous. I’m waking a few times a night and seem unable to sleep beyond 5:00am. I’ve had back ache, neck ache, clusters of spots on my chin, palpitations and disturbed digestion.

Stress and anxiety symptoms; I know what they are, and I know they’ll pass sooner or later. They are the physical manifestation of my literary fears and worries… That people won’t buy my novel… that they will buy it but they won’t like it… that they’ll be bored by it… that they’ll be appalled by those odd moments that I’d intended to be gritty and edgy… that they’ll find a hundred typos… that I’ll only ever sell 66 copies… that it’s not good enough… that I’m not good enough… oh, and on, and on… Paranoia is a pathetic thing, isn’t it? Though I’m pretty sure I’m not alone in this sense of my guts being reef-knotted and tugged upon, each day when I fail to resist the urge to check my CreateSpace reports, my KDP reports, my Amazon page, my Goodreads page, my Twitter feed, WordPress comments, Facebook page… Ugh.

What of the next 66 copies?

Sooner or later (more sooner than later, I fear) I’ll run out of ‘friendly’ buyers – by that, I mean those in my circle who will purchase a copy of Singled Out because they want to support and encourage the crazy author in their midst; or because they’re curious about the book I’ve been blamming on about these past four years. So it’s fair to assume the next 66 sales – and the 66 after that – may be a lot harder to come by.

I’m not yet sure what I’m going to do about those next 66 sales. I haven’t yet approached any independent reviewers. I’m going to continue playing in the blogosphere of course, but that’s because I enjoy it. Twitter taunts me – I don’t work it in the way that authors are urged to do, and I have to figure out where to go with this. I’m thinking about approaching some local bookshops, perhaps buying space at a local craft/artisan market, just to test the water. There’ll be a Goodreads promotion at some stage, maybe a campaign around holiday reading – I’d be stupid to let that opportunity pass me by, given the subject matter. There might be some paid-for advertising, but I’m not yet persuaded of its value.

One great thing about the way self-publishing works today is that the author is under relatively little financial pressure. Gone are the days when our garages would be piled to the ceiling with boxes of our treasured novels, a burdensome investment which must be sold for any profit to be realised. So I’ll be taking a steady-as-she-goes approach to marketing Singled Out, balancing these activities alongside my other work and the growing impetus I feel – heaven help me – to start writing the sequel.

One thing I’m certain of, and I’ve blogged it before here, is that I want to enjoy the marketing and promotion of Singled Out and that means not putting myself under undue pressure. So how long will it be before I see the next 66 sales?  I can’t rightly say, but if I make it in less than a month, I’ll let you know!

*  *  * 

Guess what! Singled Out is available to purchase on these and all other regional Amazon sites:

Am I allowed to blow my own trumpet?

SINGLED OUT is garnering one or two reviews – and they’re making me feel properly humble.

trumpetMy debut psychological suspense novel, Singled Out, launched on 1st February. There are one or two very fast readers out there and I’m thrilled that they’re already taking the time and trouble to leave reviews on Amazon and Goodreads.

Reviews are the life-blood of the indie author. Without them, we cannot hope to move beyond sales to our family, friends and few loyal blog followers. Reviews draw in readers from much further afield.  So I’m very, very grateful to those readers who have already left a review… and to any readers who, in due course, plan to do the same.

I hope it’s not bad manners or in horribly bad taste to do this, but I want to share one early review in particular with you. Will you indulge me? It’s from Carrie Rubin, author and fellow blogger at The Write Transition. She posted these generous words to Amazon.com and Goodreads. Happily, Amazon.co.uk appears to have tracked and reposted to the UK site too:

Singled Out explores the relationships that develop between a group of people on a singles’ vacation in Turkey. Brenda, a fantastic character and my new favorite heroine (such a cool lady!), forays out on her own for the trip while dealing with a personal issue she must come to terms with. But her life soon becomes intertwined with the others at the vacation resort, and she finds herself caught up in something she’d rather not be. What follows is a great combination of who-dunit and psychological suspense.

The writing in this debut novel is impressive with descriptions so rich, you’ll feel like you’re touring, sunbathing, and feasting on delicious meals in Turkey yourself. Mystery cloaks every page, and answers are doled out in a page-turning manner. But a caution to sensitive readers–the subject matter deals with sexual assault (that’s not a spoiler as the opening scene depicts this) and misogyny, sometimes in quite graphic detail. Normally I would shy away from material like that, but I felt comfortable in the author’s hands given the strong female lead who carries the novel, and the important message that’s unveiled.

An impressive debut novel for fans of psychological suspense. I look forward to more of this author’s work.

What else can I say, but Thank You, Carrie – I am immensely touched by your words.