You said it! A first-quarter review of reviews

singledout_kindle_656x1000pxReviews are the life-blood of any novel. Readers… don’t ever underestimate the power you have at your fingertips, when you write a review.

15 weeks… 15 reviews… 76 stars

From the moment I clicked publish and saw my novel appear on Amazon on a real page, just like real books, where real people could click and really, actually buy it, I’ve been holding my breath. That’s what writers do, you see, as they wait to see what people make of their… baby.

But (so far…) whilst it’s been emotional, it’s been alright too.  In fact, it’s been pretty amazing.

It’s 15 weeks since Singled Out was published on Amazon (Kindle and paperback) and my first novel/baby has been fortunate in garnering a total of 15 reviews (so far…). That’s 11 reviews on Amazon.co.uk (four 4-star and seven 5-star) and five 5-star reviews on Amazon.com. Yes, that makes 16 in total, but I can’t double-count the review my big-hearted blogging buddy Dylan Hearn was kind enough to upload to both Amazon.co.uk and Amazon.com.

Whilst sales of any self-published debut novel are inevitably modest – and Singled Out has, ah me, been no exception (so far…) – the kind words in those reviews have been exciting, heartening, and above all, humbling.

Presentation1So this 15/15 moment seems a good point to stop and thank everyone who has taken the time and trouble to read Singled Out – I hope you have all enjoyed it, and felt it rewarded you for those few hours of your time. And I want especially to thank those of you who then went on and uploaded your reviews to Amazon – and Goodreads.

Will you permit me to share some of the reviewers’ observations with you?

I know it feels suspiciously like self-promotion and, oh, it is. But no self-published author can survive without a little of this every now and again. So here, just in case you’re looking for your next read or something to take on your holidays, is a little reader feedback from those reviews on Amazon:

“From the first short chapter I was hooked! The story swings from gritty and tense to beautifully described locations that transported me right into the midst of a singles holiday…”

“With Brenda Bouverie the author has created a wonderful protagonist, very different from anybody I’ve read before. She’s a wonderful combination of the sensuous, with her love of food and drink; the steely, but with an underlying vulnerability that makes her a very special character indeed.”

“This is a scrumptious book for every sense! Mouth watering descriptions that evoke sights, smells and tastes so that you really feel you have been taken on holiday with everyone else to Turkey.”

“With well-drawn characters and a complex protagonist, this was a really enjoyable read that kept me guessing and gave me something to think about.”

“The writing in this debut novel is impressive with descriptions so rich, you’ll feel like you’re touring, sunbathing, and feasting on delicious meals in Turkey yourself. Mystery cloaks every page…”

“An impressive debut novel for fans of psychological suspense.”

“Excellently creepy.”

“Highly recommended.”

“An excellent blend of literary fiction and psychological thriller.”

“A definite page turner, I completed it in a couple of days.”

“I couldn’t put it down!! Gritty and compelling reading.”

“An enjoyable page turner. It’s got character, location, sex, drugs — but above all the writing is captivating.”

“Wonderful story from this author. Well-crafted, believable characters, great plot line, and a description of Turkey that makes you want to take your next vacation there.”

“Overall, I would recommend this to anyone who enjoys their thrillers to be a little dark and edgy, but with some warmth thrown in. Oh, and foodies. This is a great book for food lovers.”

“I highly recommend this book to anyone who enjoys a good mystery.”

“If you’re going on a beach holiday and you’re a lover of creepy, psychological thrillers, then this is the book for you.”

Are you still with me?

Okay, then it’s worth highlighting a few things people have said about the dark underbelly to this story, because it’s undeniably gritty, morally ambivalent and, for some, unsettling. In the interests of full disclosure:

“This is not, however, a book for the faint-hearted. The assault scenes in particular, while very well written, don’t pull any punches. But for me that’s as it should be. Horrible things should be portrayed as horrible. And it makes you all the more engaged in the search for who’s responsible.”

“But a caution to sensitive readers–the subject matter deals with sexual assault (that’s not a spoiler as the opening scene depicts this) and misogyny, sometimes in quite graphic detail. Normally I would shy away from material like that, but I felt comfortable in the author’s hands given the strong female lead who carries the novel, and the important message that’s unveiled.”

“Be warned ….there is a dark undertone to this story that can make one feel slightly uncomfortable (and it’s meant to), but the author deals with these scenes admirably, giving you enough to make you feel uneasy but not too much so that you want to stop reading – cleverly done.”

“I particularly enjoyed the ending – even when the ‘bad guy’ is discovered, there is still a dilemma to be faced. I’m not sure what I’d have done, put in Brenda’s place.”

“Pick it as a good read, but don’t be surprised if it also challenges and makes you think twice.”

There, now you’ve got the full picture.

In case it’s piqued your curiosity, you can find out more about Singled Out on this website here, and throughout my blog.  And of course, Singled Out is available to purchase on these and all other regional Amazon sites:

Blog posts coming soon(ish)…

  • Making a start on Novel Number Two – I need your help!
  • Marketing Muse: Promoting your book as holiday read.
  • Happy Endings: Should every story be tied up with a ribbon?
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Long, slow, deep breaths…

Singled Out is today officially launched and available to buy (on Kindle and in paperback) from Amazon

singledout_kindle_656x1000pxIt seems as if I’ve been doing this for ever… writing, editing, writing some more, editing some more, fiddling about on KDP, messing around on CreateSpace, checking and re-checking proofs… and all the while, taking deep, calming breaths.

But it’s finally done. As of this morning, 1st February, Singled Out is online, live, and available to purchase from Amazon – for your Kindles or for your bookshelves.

If you’ve become interested in the story of Singled Out over the last few months – the writing of it, or the few teasing nuggets which have found their way into this blog – you might feel like checking it out:

UK: http://www.amazon.co.uk/Singled-Out-Julie-Law…/…/B00RO1GH28/

USA: http://www.amazon.com/Singled-Out-Julie-Lawfo…/…/1505207517/

If over the coming days, weeks or months you should happen to purchase Singled Out; and if you should happen to enjoy the read, know that nothing would make me happier than if you chose to leave a review on Amazon, or Goodreads (or even both). Reviews and word-of-mouth are the tools by which indie authors gain their audiences.  Feedback is all part of the adventure.

It’s also the reason I’ll be holding my breath…

What’s the first sentence of your book?

An opportunity to engage readers with your first few words…

singledout_kindle_656x1000pxI’m preparing to publish Singled Out next weekend. It’s going to be available on Amazon (all regions) in Kindle and paperback formats from Sunday 1st February (in fact the e-book is already available on pre-order).

I confess I’m beyond excited and more than a little unsettled by the prospect of real people reading it. I wonder whether anyone beyond my circle of family, friends and writerly cohorts will get into it; further than the first line, the first paragraph, the first page… I wonder who will get right to the end, and more importantly whether they will enjoy it, find it a page-turning, satisfying read. I’m feeling a little turbulent in my gut just thinking about this now.

The first sentence they say, is critical. Mine has changed several times. Back in 2011 it was: The phone rang – an unfamiliar, old-fashioned ring-ring… ring-ring, in the darkness. It broke two sudden-death rules apparently, if you wanted to hook an agent as I did once (a glut of adjectives and a waking-up moment, in case you’re wondering), and the words rang and ring should never have been in the same line. So it had to go.

The one I settled on in the end, having decided to begin at a different point in the story, is:

He stands over her, fastening his jeans.

I don’t think my first sentence is quite up there with: It was the best of times; it was the worst of times. But I hope it gets a few readers going anyway.

If you’re a writer, and I know a few of my followers are writers, I thought you might like to share a first sentence (just the one) with readers of this blog. So I’m hosting a mini promotion, in celebration, let’s say, of my own upcoming book launch.

If you’d like to participate with a book of your own (already published, through any means), just post a comment below including the first sentence and a link if you wish, to wherever your book may be found or purchased (ie, your website, Amazon, Goodreads etc). Tell us the title and genre too. I will happily include all comments unless they break the obvious rules of good taste etc.

I don’t know who will venture to respond nor what style or genre of books might reveal themselves, but it will be interesting to see what pops up. And you never know, someone might like your first sentence enough to check out what follows.

Now it’s over to you.

Self-Publishing – it’s a Fiddly Business

I set myself the task of preparing my manuscript for publishing on Amazon, Kindle and  paperback, over the Christmas break. Frazzled as I was by a bout of festive flu, it was… a challenge.

monster-426993_1280I got a virus for Christmas – not a PC one, a proper lung, throat, nose, ears and head one. It laid me low for two solid weeks. I felt like I’d been mugged. I was drained, sulky, achy, and very fed up. I coughed so long and hard my whole body ached. I lay in bed drenched in sweat; I lay on my sofa wrapped in a blanket. I survived on Heinz Cream of Tomato Soup and chocolate (thank goodness for my festive choco-fast break) and I sipped on water. Oh, ok, and the odd tot of brandy too – purely medicinal, you understand. My eyes were sticky, my brain was mush and my limbs were leaden. Whilst nothing but my cough reflex functioned, I took to hour after hour of TV; costume drama repeats – Pride and Prejudice, Tess of the D’Urbervilles, Treasure Island – and films I’d seen a dozen times before. When I could resist no longer, I went on to back-to-back episodes of Storage Hunters. Yes, friends, it was that bad.

When my brain began to solidify again and I could take a breath without coughing, I returned to my PC, to tackle the job I’d always intended to undertake over Christmas (ideally with an alert mind and an energetic sense of purpose) – that was, to get Singled Out ready for publication.

It’s great, really great, that indie authors can do this for themselves, but setting a book up for sale on Amazon is a convoluted process, make no mistake. It requires a clear head (clearer than the head I was given for Christmas, if I’m honest). There is a wealth of information to assist you, both from Amazon and external sources. But when push comes to shove, you have to stop reading and actually do it.

First thing was to get my MSWord manuscript into the correct format for CreateSpace. And that’s no picnic, because in publishing-land everything is arse-about-face and you have to get all twisty in your head to remember… the page you see on the left of your screen is actually the right-hand page, and the page you see on the right is, yes, actually on the left. Left/right, right/left – don’t you forget now.

I’d figured – and I think I was right – that it would be easier to create the Kindle version from the CreateSpace one, not vice-versa. CreateSpace offers a set of MSWord templates all correctly formatted (in terms of margins, headers and footers, at least) for the various book sizes they have available. I’d found the one I needed and made a first-pass at setup before Christmas. I received my first proof copies on 29th December. I was largely delighted. Some of the pages had printed, or been cut, a bit wonky. But CreateSpace have since assured me this was a production error and that their normal standards are higher than this, and if I had any similar complaints about final-print copies, I was to return them for a refund. I also realised I could correct a formatting error that I hadn’t at first seen a way around. This was: how to eliminate headers and footers from blank pages which may come at the end of a section. In the way these things sometimes work in my brain, I woke up at 4am one morning knowing exactly what I needed to do to fix it. I just wish my brain had delivered this particular gem before I ordered my first proof copies, not after. And preferably not at 4am either.

kindle-254339_1280So I made my corrections, submitted a revised pdf and ordered a second proof copy. Then I reformatted, minus headers and footers, for Kindle. Formatting for Kindle requires a totally contrary mindset from formatting for a pdf. Never mind the right-is-left, left-is-right issue, what you see is definitely not what you get. KDP helpfully provides a tool which enables you to see how your manuscript will appear on a range of devices, from which I realised that anomalies presented themselves everywhere. Headings don’t reproduce uniformly, some are larger, some are smaller, some centre, others don’t; some formats indent the first paragraph even if you haven’t; page endings have no relevance as different sized devices and the option to vary font size put paid to uniform layout. You just have to suck it up – which is tough, for a perfectionist with brain-fog.

The most frustrating thing I found was the way in which my manuscript appeared in iPad Kindle App format. Section and chapter headings showed up in standard type rather than heading format, but as I scrolled back and forth through the pages, the heading formats reappeared. I tried several different approaches to counteracting this problem before resorting to forum advice pages which told me I wasn’t the first to have this problem and that I shouldn’t worry because, no matter how it appeared on the manuscript tool, it would all be ok on the live version. Really? So why hasn’t anybody just fixed the manuscript tool – because it would have saved me three hours of fannying about.

So, I had my manuscripts. Thence to the rest of the process. The CreateSpace (paperback) and KDP (Kindle) versions require a virtually duplicate set of actions. There is some kind of form-filling for US tax purposes, even if you’re a UK taxpayer. Then the meta data and the blurb pages (two – one for Kindle, one for paperback, although apparently these somehow ‘find’ each other and unite at some point, so I’m advised). There are the Author Central pages (four – USA, UK, France, Germany – I did all of them) and multiple decisions on pricing (because VAT on e-books is, to say the least, a tricksy little issue since 1st January 2015, being different in every single country). With my flu-fogged brain, I’ve been back and forth, again and again, through these instructions – which are laid out differently for both CreateSpace and KDP (more helpfully for CreateSpace, I have to say). I accidentally put myself through an unintentional Kindle proof process, which cost me a day (annoying), but I think I’m there now.

Singled Out Proof Copies 29 Dec 14So as of today, I await my final final proof paperback, which I expect to be pleasingly immaculate. The Kindle version of Singled Out is uploaded and live on Amazon – for pre-order only at this stage, I’m afraid as I’m synchronising Kindle and paperback launches to 1st February.

Now all I need to do is set a bit of marketing in motion. Easy, right? For a marketer like me? Oh, but no, no. This is a whole different game to the business-to-business marketing I’ve been doing all my working life. As usual in this self-publishing game, there is myriad advice out there – dare I say too much advice? I’m wading through it, picking-and-mixing what I feel I can manage, for starters.

I’ve realised some author publishers are outputting at a seriously intensive level, marketing like crazy and selling tens or hundreds of thousands of books a year. Others are lucky to carve a niche amongst friends and family and shift a few dozen copies. Not surprisingly, I see myself as somewhere in between the two. I have just one book at the moment. There won’t be another one along for upwards of a year. I am just not the kind of writer who will ever turn out a torrid tome every few weeks, I know it.

I wonder if any of you already self-published authors out there could give me a feel for the sort of volumes I might anticipate? You know, a stake in the ground somewhere between a dozen and a hundred thousand… I’d like to know whether, for example, I should be delighted or dismayed by sales in the few dozens, hundreds or even… thousands. OK, I’m pretty sure I should be delighted by sales in the thousands. But should I have a target? A sales volume below which I regard myself as under-achieving, and above which I can allow myself to feel a little bit joyous? Does it make a difference that I’m a UK author, not an American? I honestly don’t know these things.

And one more thing, in the spirit of sharing the self-publishing love… if you, as a self-published author, could only do one thing to market your book, what would that be? What one marketing activity above all others have you found the most powerful and productive? Will you share it?

Top Ten Takeaways: Self-Publishing in the Digital Age Seminar

fountain-pen-447575_1280I spent a fascinating day last weekend crammed into an airless room with 100 other would-be self-publishers. It was time (and money) well spent.

Bloomsbury Publishing’s Writers & Artists brand does a nice line in help and advice for would-be writers, whether we want to try our luck in the traditional publishing environment (as in W&A’s seminar How to Hook an Agent which I attended a few months ago – and blogged about here) or take the independent route.

The first half of the event ranged through editing and cover design to publishing via Amazon and alternative ‘assisted’ routes to self-publishing and marketing. The afternoon centred around the real-life experiences of several self-published authors and their varied approaches to the business of getting their words out there and noticed.

I’m not going to brain-dump the whole event. I don’t suppose W&A would thank me for that since if they’ve got an eye on what the market is looking for, they will doubtless be running and re-running this excellent seminar in the future. Instead, I’m offering you what I felt were my Top Ten Takeaways in terms of information, insight and advice for the would-be independent author.

(1)          Hope for the Future

The landscape has changed rapidly in the last couple of years with the stigma previously associated with self-publishing in its various forms now disappearing into the distance. Self-publishing is no longer traditional publishing’s embarrassing poor relation. It is, in the words of Dr Alison Baverstock, ‘part of publishing’.

(2)          Proof of Concept

Self-publishing is now regarded as a feeder to traditional publishing. Instead of wading through what is often branded the slush pile, agents and publishers are increasingly seeking talent amongst the self-published charts. If a book sells and if the author seems to understand what’s required to market it – then they’re an attractive proposition for the traditional publishing space (IF, that is, they can be persuaded to cross the trad/indie divide…).

(3)          The Professionals

Rapid change and the shifting fortunes of publishing houses has led to many skilled former employees now offering their services freelance to independent authors. The indie author now has access to skilled professionals – editors, illustrators, cover designers and more – to help them elevate the quality of their self-published books.

(4)          The Critical Role of Editing

All three phases are vital: Developmental (for help with story, structure etc), copy editing (to iron out oddities and inconsistencies, correct grammar, stylistic issues etc) and proof reading (elimination of those itty-bitty sneaky little typos). The focus is on achieving a professional finish and making your book the best it can be before you share it with the world.

(5)          Planning Ahead

Good editors are booked up well in advance. The time to start thinking about signing-up with an editor is before your manuscript is finished. Don’t expect an overnight turnaround either. Your editor will take around 6-8 weeks to review and return your manuscript.

(6)          You’ve got it Covered

Don’t underestimate the importance of a professionally designed cover. It must reflect the genre of your book (so readers know what to expect) and be eye-catching at thumbnail size. Budget anything between £90 and £350 for a professionally designed cover.

(7)          It’s all in the Brand

When you’re getting your cover designed, don’t forget to think about other marketing materials which may help to promote your book and strengthen your brand – designs for website, blog and facebook banners for example, bookmarks, flyers, business cards, promotional postcards.

(8)          Kindle is HUGE

Don’t undervalue this soft media as not being a real book (I’ve heard this a lot). Amazon sells around twice as many Kindle e-books as print books in the USA and the UK isn’t far behind. Kindle owners are adventurous and speculative readers, buying around four times as many books as non-Kindle users. This is seriously good news for the indie author who can manage to conquer the mountain of discoverability

(9)          Discoverability – the Holy Grail of Self-Publishing

More people are buying books on-line than ever before. They’re searching using keywords to find genres and subject matter that intrigues them. But with the stock of self-published material growing daily, discoverability is critical to success.  Your self-published book is but a blip, a note written in disappearing ink pinned to a tree in a vast forest, unless you can get it in front of readers. Being discoverable means getting your meta-data (all your book details) working for you on Amazon. Being discoverable means getting somewhere on the Amazon/Kindle rankings for your genre (a clue… it’s better for chart success to sell lots of books in bursts rather than steadily). Being discoverable means being active and engaged all over social media, blogging, building an e-mail list, cultivating interest and loyalty in readers, one reader at a time. Being discoverable means garnering a host of good reviews on Amazon and Goodreads, and a whole bunch of reader forums, genre and review sites. Being discoverable means getting creative with promotions and making use of every tool in the Amazon author toolkit.

(10)        Don’t Write Shit!

(Those, by the way, were the exact words used by the presenter!) This last point was echoed by every speaker. Everything begins with you having created a great book. None of this will do anything for you if you haven’t done the first job, which is to write a ripping good read.

So that’s simple then.

Happy Holidays?

american-flag-373361_1280Tap or faucet; pavement or sidewalk; mobile or cell; lift or elevator? All these and more are well known words which are different in British and American English. The one that’s troubling me at the moment is… holiday, or vacation.

I’m getting a cover designed for Singled Out, preparing to publish early next year. I’ve been using the services of crowdsourcing design site 99Designs. It’s been a fascinating experience so far (and I’ll write more about it once the ‘contest’ delivers my perfect design). The site gives access to designers from all over the world – as far as I can tell, entries to my contest came from as far afield as the UK, Venezuela, Italy, Spain, the Philippines, the USA, Germany, Romania and who knows where else.

I provided a brief, which included my strapline for the front cover: Everyone brings baggage on a singles holiday.

You see where I’m going with this?

Everyone duly included it in their designs, which was great; except one designer took it upon themselves to modify it to read: Everyone brings baggage on a singles vacation.

Cheeky so-and-so, I thought! But then I realised, the designer was making a very valid point – and in the process, doing me a favour.

It’s obviously preferable that my book is as attractive to the American market as it is to the UK market, or anywhere else. Ideally, I want to sell to any and every person who’s happy to read English language books, wherever they reside. So my question is this:

  • should I use the word holiday in my strapline, because I’m a Brit, or
  • should I use the word vacation in my strapline, because I want to appeal to American readers, or
  • should I invent another strapline that doesn’t involve use of either the word holiday or vacation?

It’s a dilemma, when your whole story is centred (or centered) around a… holiday/vacation.

Of course, the ideal solution would be to present a British English cover on Amazon.co.uk and an American English cover on Amazon.com (and whichever alternative is preferable in the various other Amazon domains) – but I haven’t yet explored whether this is even possible or practical. If it is, the problem goes away.

I’m still brainstorming alternative straplines anyway, as there’s always a better one hiding round the corner. But I’d love to hear your views, especially any Americans who might react either positively or negatively to a British English strapline. Or you could vote:

Oh, and since we’re talking about holidays – this seems like the perfect time to wish all my American readers/subscribers a Very Happy Thanksgiving!

Spend, Spend, Spend

As you immerse yourself in the world of writing and writerly matters, you realise how many things there are on which to spend your hard-earned cash. I’m not talking notepads and pencils, or even laptops and software. I’m talking learning, skills and knowledge.

pound-414418_1280You have to navigate a landscape of courses lasting from a few hours to several days and even several months, and tutors with varying degrees of experience and personal success. Do you feel you need to gain an MA in Creative Writing? Will your budget permit you to go away for a few days to learn from tutors or authors you respect? Will you sign up for an on-line programme? Do you want a group or a solo learning experience?

There are hundreds of seminars and workshops, forums and discussion sessions too. There are mentoring services, coaching and writer support services offering teaching, guidance and advice. There’s a multitude of editorial services available. You can buy feedback on every aspect of your work – structuring it, drafting it, editing it, proofreading it – then on how to write synopses and query letters to agents. You can even meet real agents and real publishers.

If you’re considering self-publishing there are yet more courses and seminars instructing on design and layout, print versus e-book, marketing and promotion. And don’t forget the literary activities that must complement every writer’s ‘journey’ – retreats in hideaway places and those literary festivals which seem to be springing up in theatres and marquees in every county town across the land. Oh, and the books, the books about everything! From technique to technology, from genre to grammar, from marketing to making your millions.

Some of these things will help you become a better writer. Some will help you develop your creative process, your imagination, your appreciation of character, ear for dialogue, structure or plot. Some could give you a leg-up or a head start in the agenting and publishing stakes (but don’t bank on it). Some will give you vital insight into the business of books and publishing. Some will gain you exposure to successful people within the literary sphere – authors, agents and publishers. Some will simply give you the chance to shake the hand or collect the signature of an author you admire.

I believe this is not in general a cynical industry; but it is one which naturally seeks to capitalise on the novice writer’s desire to become part of it. That’s not surprising, given that the community of would-be authors grows daily and returns from the traditional sources of profit continue to diminish.

Most of the products, activities and services you can purchase will have a value – whether that equates with their cost to you, only you can say. I believe most of the investments I’ve made in developing myself as a writer have been worthwhile, insofar as they’ve helped me learn the skills I needed to write the fiction I’ve always wanted to write. They’ve also, almost universally, been enjoyable experiences – and that’s a not insignificant consideration.

But what of the ultimate commercial payoff? Will these investments have helped me become a successful published author?

I’ll have to get back to you on that.