Are you trying to be a good writer?

… I mean, are you really… TRYING?…

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You know what it’s like when you’ve got an early start the next morning? Say, you’re going on holiday and need to be at the airport before dawn. You don’t want to be late and you need to be wide awake, so what do you do? You go to bed early. You squeeze your eyes tight shut even though it’s still light outside and you try to sleep. But every muscle in your body is rebelling against your attempts to relax. Your taut shoulders ache, your pulse races; you can’t get tomorrow’s to-do list out of your mind; you notice every little ring, ping and ding going on around you, the sounds of other people, engaged and connected – having fun whilst you try to sleep. The harder you try to sleep, the worse it gets.

If only you could get out of your own way.

It’s the same when you’re writing, as I learned – the hard way – when I began trying to write fiction. I’ve written business communications for my clients for decades. I know about syntax and language and I have a fair to middling mental thesaurus; so I knew I could throw sentences together. But writing fiction is a world apart from business communications. So I went on a few courses and I read books on how to write. Then I began to try to write fiction.

That’s when I learned that the harder you try, the more dreadful your writing gets.

To write, you need to stop trying and get out of your own way. Writing is communicating – and we’ve all done this since the moment we were born. We’ve learned how to use language to excite, to persuade, to apologise, to love… Stories too are nothing new to us. Stories have been the life-blood of societies and civilizations since time began.

We just need to relax and let them out.

Don’t get me wrong. I’m all for learning the techniques of story-arc, plotting, character development, pace and tension, show-not-tell and so-on. There’s plenty to learn and those who take the time to learn it will find their writing gets more compelling.

What I’m talking about is when you’re trying to put the very best words you can down on the paper; you’re looking up words you don’t know so you can include them; you’re taking a concise moment and working it to the point of exhaustion; you don’t appreciate the simple power of your own ideas, so you overdress them. In your efforts to show what a clever, intelligent writer you are, you embellish your sentences beyond the point of decency. It’s like dressing Amal Clooney using Dame Edna Everage’s wardrobe. Somewhere things have gone horribly wrong.

If you fear your writing may be in Dame Edna territory, here are three stylistic bloopers to look out for. If you spot these in your own writing, it probably means you’re trying too hard. I’m embarrassed to say, these examples are all my own, from early drafts of Singled Out:

Purple prose:

  • …In that moment she reached into his world-weary heart and lit a flame.
  • Her compliance, at once submissive and potent, raised his hopes and heightened his desires.

Ugh… just, ugh.

Overworked reflection:

  • Why had she brought this up? Why could she never resist prodding away at things? … It seemed distinctly possible that something untoward might have happened; but if it had… There was nothing to be gained from letting this idea gain traction; it would only frighten … blah blah…

And this is an edited version of the angsty original. I cringe… I cringe. In most instances, one or two notes of self-reflection are quite sufficient. Then, just get out of the way.

Overblown writing:

  • …She appreciated his overpowering physical form from a womanly perspective.
  • The more she struggled against the quicksand of niggling worries, the further it dragged her down.
  • The sun began its languid descent towards the gently undulating hills…

Classic ‘clever-arse writer’ syndrome. When I rediscovered these clunkers I nearly had to go find a sick-bag. Learn to recognise when you’re puffing up your sentences like this. If they make it into print, you may never forgive yourself.

I was fortunate to be mentored for a few months by the author of several respected novels. She worked over my early draft, ripping into the purple prose, angsty reflection and overblown turns of phrase – amongst many other things. I pared my writing down and down again and I learned to head these pompous clangers off at the pass.

Good writing comes from the heart. You don’t have to try and make it better. Invariably those purple moments detract from the power of your story. They ruffle the reader and interrupt the flow. Except for one or two notably pretentious literary writers, being a novelist isn’t about showing the world how clever you are.

You have to learn to let-go, relax and get out of your own way – and let your story do the hard work.

*** This post first appeared as a guest post on the Blondewritemore blog. ***

Am I allowed to blow my own trumpet?

SINGLED OUT is garnering one or two reviews – and they’re making me feel properly humble.

trumpetMy debut psychological suspense novel, Singled Out, launched on 1st February. There are one or two very fast readers out there and I’m thrilled that they’re already taking the time and trouble to leave reviews on Amazon and Goodreads.

Reviews are the life-blood of the indie author. Without them, we cannot hope to move beyond sales to our family, friends and few loyal blog followers. Reviews draw in readers from much further afield.  So I’m very, very grateful to those readers who have already left a review… and to any readers who, in due course, plan to do the same.

I hope it’s not bad manners or in horribly bad taste to do this, but I want to share one early review in particular with you. Will you indulge me? It’s from Carrie Rubin, author and fellow blogger at The Write Transition. She posted these generous words to Amazon.com and Goodreads. Happily, Amazon.co.uk appears to have tracked and reposted to the UK site too:

Singled Out explores the relationships that develop between a group of people on a singles’ vacation in Turkey. Brenda, a fantastic character and my new favorite heroine (such a cool lady!), forays out on her own for the trip while dealing with a personal issue she must come to terms with. But her life soon becomes intertwined with the others at the vacation resort, and she finds herself caught up in something she’d rather not be. What follows is a great combination of who-dunit and psychological suspense.

The writing in this debut novel is impressive with descriptions so rich, you’ll feel like you’re touring, sunbathing, and feasting on delicious meals in Turkey yourself. Mystery cloaks every page, and answers are doled out in a page-turning manner. But a caution to sensitive readers–the subject matter deals with sexual assault (that’s not a spoiler as the opening scene depicts this) and misogyny, sometimes in quite graphic detail. Normally I would shy away from material like that, but I felt comfortable in the author’s hands given the strong female lead who carries the novel, and the important message that’s unveiled.

An impressive debut novel for fans of psychological suspense. I look forward to more of this author’s work.

What else can I say, but Thank You, Carrie – I am immensely touched by your words.

Long, slow, deep breaths…

Singled Out is today officially launched and available to buy (on Kindle and in paperback) from Amazon

singledout_kindle_656x1000pxIt seems as if I’ve been doing this for ever… writing, editing, writing some more, editing some more, fiddling about on KDP, messing around on CreateSpace, checking and re-checking proofs… and all the while, taking deep, calming breaths.

But it’s finally done. As of this morning, 1st February, Singled Out is online, live, and available to purchase from Amazon – for your Kindles or for your bookshelves.

If you’ve become interested in the story of Singled Out over the last few months – the writing of it, or the few teasing nuggets which have found their way into this blog – you might feel like checking it out:

UK: http://www.amazon.co.uk/Singled-Out-Julie-Law…/…/B00RO1GH28/

USA: http://www.amazon.com/Singled-Out-Julie-Lawfo…/…/1505207517/

If over the coming days, weeks or months you should happen to purchase Singled Out; and if you should happen to enjoy the read, know that nothing would make me happier than if you chose to leave a review on Amazon, or Goodreads (or even both). Reviews and word-of-mouth are the tools by which indie authors gain their audiences.  Feedback is all part of the adventure.

It’s also the reason I’ll be holding my breath…

Not so Singled Out after all: A lesson learned

How many books share the same title as mine? What, HOW many?

singledout_kindle_656x1000pxWay back, perhaps three years ago, when I began thinking about a title for Singled Out, I did a search on Amazon. At the time, Amazon determined there was just one other book with the same title. It was a non-fiction account of the two million single women left to fend for themselves after the First World War. I figured since this was so different from my own book, I could stand to share the name.

In retrospect (what a wonderful thing is hindsight), I should have checked once or twice more in the intervening months. If I had, I might have reconsidered.

I actually love my title and I believe it works for the book as it references the story in more than one way. I’ve been wedded to it since I first thought of it. Up until that point, Singled Out operated under the working title of SHN (that stood for Singles Holiday Novel – a does-what-it-says-on-the-tin private reference destined only for my MSWord folder and file structure).

But I wasn’t the only author to fall upon this simple, easily remembered moniker in the last three years. For now, as I look around Amazon and Goodreads, I find there are somewhere between six and twelve books in the English language under the same title (plus subtitle or part number in some cases). I haven’t been through them to see what they’re all about, but they seem to be a mix of fiction and non-fiction (mainly relationship and religious advice). Common sense tells me more will follow.

The self-publishing universe has exploded in the last three years – I’ve only fully acknowledged this in recent months myself. I confess, I have not once considered the possibility that my chosen title might have been quite so liberally deployed by other writers in the intervening months.

I’m not kicking myself for choosing this title, as I do feel it’s right for my story. I’m kicking myself for not appreciating in time, the pace at which the landscape has changed.

The fact is, short, snappy titles are unlikely to be original these days. Even the more creative and imaginative titles may eventually be taken up by others. So the challenge for the author – it’s one I’m happy to accept – is to distinguish themselves in other ways; through visual branding (a well-designed cover), their author profile, web site and blogging, wider social media presence and so on – so that no potential reader accidentally buys the ‘wrong’ book.

What’s the first sentence of your book?

An opportunity to engage readers with your first few words…

singledout_kindle_656x1000pxI’m preparing to publish Singled Out next weekend. It’s going to be available on Amazon (all regions) in Kindle and paperback formats from Sunday 1st February (in fact the e-book is already available on pre-order).

I confess I’m beyond excited and more than a little unsettled by the prospect of real people reading it. I wonder whether anyone beyond my circle of family, friends and writerly cohorts will get into it; further than the first line, the first paragraph, the first page… I wonder who will get right to the end, and more importantly whether they will enjoy it, find it a page-turning, satisfying read. I’m feeling a little turbulent in my gut just thinking about this now.

The first sentence they say, is critical. Mine has changed several times. Back in 2011 it was: The phone rang – an unfamiliar, old-fashioned ring-ring… ring-ring, in the darkness. It broke two sudden-death rules apparently, if you wanted to hook an agent as I did once (a glut of adjectives and a waking-up moment, in case you’re wondering), and the words rang and ring should never have been in the same line. So it had to go.

The one I settled on in the end, having decided to begin at a different point in the story, is:

He stands over her, fastening his jeans.

I don’t think my first sentence is quite up there with: It was the best of times; it was the worst of times. But I hope it gets a few readers going anyway.

If you’re a writer, and I know a few of my followers are writers, I thought you might like to share a first sentence (just the one) with readers of this blog. So I’m hosting a mini promotion, in celebration, let’s say, of my own upcoming book launch.

If you’d like to participate with a book of your own (already published, through any means), just post a comment below including the first sentence and a link if you wish, to wherever your book may be found or purchased (ie, your website, Amazon, Goodreads etc). Tell us the title and genre too. I will happily include all comments unless they break the obvious rules of good taste etc.

I don’t know who will venture to respond nor what style or genre of books might reveal themselves, but it will be interesting to see what pops up. And you never know, someone might like your first sentence enough to check out what follows.

Now it’s over to you.

Self-Publishing – it’s a Fiddly Business

I set myself the task of preparing my manuscript for publishing on Amazon, Kindle and  paperback, over the Christmas break. Frazzled as I was by a bout of festive flu, it was… a challenge.

monster-426993_1280I got a virus for Christmas – not a PC one, a proper lung, throat, nose, ears and head one. It laid me low for two solid weeks. I felt like I’d been mugged. I was drained, sulky, achy, and very fed up. I coughed so long and hard my whole body ached. I lay in bed drenched in sweat; I lay on my sofa wrapped in a blanket. I survived on Heinz Cream of Tomato Soup and chocolate (thank goodness for my festive choco-fast break) and I sipped on water. Oh, ok, and the odd tot of brandy too – purely medicinal, you understand. My eyes were sticky, my brain was mush and my limbs were leaden. Whilst nothing but my cough reflex functioned, I took to hour after hour of TV; costume drama repeats – Pride and Prejudice, Tess of the D’Urbervilles, Treasure Island – and films I’d seen a dozen times before. When I could resist no longer, I went on to back-to-back episodes of Storage Hunters. Yes, friends, it was that bad.

When my brain began to solidify again and I could take a breath without coughing, I returned to my PC, to tackle the job I’d always intended to undertake over Christmas (ideally with an alert mind and an energetic sense of purpose) – that was, to get Singled Out ready for publication.

It’s great, really great, that indie authors can do this for themselves, but setting a book up for sale on Amazon is a convoluted process, make no mistake. It requires a clear head (clearer than the head I was given for Christmas, if I’m honest). There is a wealth of information to assist you, both from Amazon and external sources. But when push comes to shove, you have to stop reading and actually do it.

First thing was to get my MSWord manuscript into the correct format for CreateSpace. And that’s no picnic, because in publishing-land everything is arse-about-face and you have to get all twisty in your head to remember… the page you see on the left of your screen is actually the right-hand page, and the page you see on the right is, yes, actually on the left. Left/right, right/left – don’t you forget now.

I’d figured – and I think I was right – that it would be easier to create the Kindle version from the CreateSpace one, not vice-versa. CreateSpace offers a set of MSWord templates all correctly formatted (in terms of margins, headers and footers, at least) for the various book sizes they have available. I’d found the one I needed and made a first-pass at setup before Christmas. I received my first proof copies on 29th December. I was largely delighted. Some of the pages had printed, or been cut, a bit wonky. But CreateSpace have since assured me this was a production error and that their normal standards are higher than this, and if I had any similar complaints about final-print copies, I was to return them for a refund. I also realised I could correct a formatting error that I hadn’t at first seen a way around. This was: how to eliminate headers and footers from blank pages which may come at the end of a section. In the way these things sometimes work in my brain, I woke up at 4am one morning knowing exactly what I needed to do to fix it. I just wish my brain had delivered this particular gem before I ordered my first proof copies, not after. And preferably not at 4am either.

kindle-254339_1280So I made my corrections, submitted a revised pdf and ordered a second proof copy. Then I reformatted, minus headers and footers, for Kindle. Formatting for Kindle requires a totally contrary mindset from formatting for a pdf. Never mind the right-is-left, left-is-right issue, what you see is definitely not what you get. KDP helpfully provides a tool which enables you to see how your manuscript will appear on a range of devices, from which I realised that anomalies presented themselves everywhere. Headings don’t reproduce uniformly, some are larger, some are smaller, some centre, others don’t; some formats indent the first paragraph even if you haven’t; page endings have no relevance as different sized devices and the option to vary font size put paid to uniform layout. You just have to suck it up – which is tough, for a perfectionist with brain-fog.

The most frustrating thing I found was the way in which my manuscript appeared in iPad Kindle App format. Section and chapter headings showed up in standard type rather than heading format, but as I scrolled back and forth through the pages, the heading formats reappeared. I tried several different approaches to counteracting this problem before resorting to forum advice pages which told me I wasn’t the first to have this problem and that I shouldn’t worry because, no matter how it appeared on the manuscript tool, it would all be ok on the live version. Really? So why hasn’t anybody just fixed the manuscript tool – because it would have saved me three hours of fannying about.

So, I had my manuscripts. Thence to the rest of the process. The CreateSpace (paperback) and KDP (Kindle) versions require a virtually duplicate set of actions. There is some kind of form-filling for US tax purposes, even if you’re a UK taxpayer. Then the meta data and the blurb pages (two – one for Kindle, one for paperback, although apparently these somehow ‘find’ each other and unite at some point, so I’m advised). There are the Author Central pages (four – USA, UK, France, Germany – I did all of them) and multiple decisions on pricing (because VAT on e-books is, to say the least, a tricksy little issue since 1st January 2015, being different in every single country). With my flu-fogged brain, I’ve been back and forth, again and again, through these instructions – which are laid out differently for both CreateSpace and KDP (more helpfully for CreateSpace, I have to say). I accidentally put myself through an unintentional Kindle proof process, which cost me a day (annoying), but I think I’m there now.

Singled Out Proof Copies 29 Dec 14So as of today, I await my final final proof paperback, which I expect to be pleasingly immaculate. The Kindle version of Singled Out is uploaded and live on Amazon – for pre-order only at this stage, I’m afraid as I’m synchronising Kindle and paperback launches to 1st February.

Now all I need to do is set a bit of marketing in motion. Easy, right? For a marketer like me? Oh, but no, no. This is a whole different game to the business-to-business marketing I’ve been doing all my working life. As usual in this self-publishing game, there is myriad advice out there – dare I say too much advice? I’m wading through it, picking-and-mixing what I feel I can manage, for starters.

I’ve realised some author publishers are outputting at a seriously intensive level, marketing like crazy and selling tens or hundreds of thousands of books a year. Others are lucky to carve a niche amongst friends and family and shift a few dozen copies. Not surprisingly, I see myself as somewhere in between the two. I have just one book at the moment. There won’t be another one along for upwards of a year. I am just not the kind of writer who will ever turn out a torrid tome every few weeks, I know it.

I wonder if any of you already self-published authors out there could give me a feel for the sort of volumes I might anticipate? You know, a stake in the ground somewhere between a dozen and a hundred thousand… I’d like to know whether, for example, I should be delighted or dismayed by sales in the few dozens, hundreds or even… thousands. OK, I’m pretty sure I should be delighted by sales in the thousands. But should I have a target? A sales volume below which I regard myself as under-achieving, and above which I can allow myself to feel a little bit joyous? Does it make a difference that I’m a UK author, not an American? I honestly don’t know these things.

And one more thing, in the spirit of sharing the self-publishing love… if you, as a self-published author, could only do one thing to market your book, what would that be? What one marketing activity above all others have you found the most powerful and productive? Will you share it?

Here’s the Proof!

Singled Out Proof Copies 29 Dec 14You’re probably fed-up of sharing my writer’s journey by now. But in case you’re not – my proof copies of Singled Out arrived from CreateSpace in the USA today. The expedited delivery charges (I have no patience) cost more than the two copies I ordered.

Yes, my story, in a real book format. I’m quite absurdly excited!

All looks good so publication (paperback and Kindle e-book) is still happily on-target for early February and I’m going to try and set up the e-book for advance orders too.

Today’s job is to begin setting up my author website via WordPress. Hopefully, this blog will transfer neatly and seamlessly across in due course. But I’m not massively technical and things can and do go wrong for me when coding and the interweb is involved. So if you have any suggestions as to how to accomplish this without accidentally abandoning my 2,700 or so wonderful subscribers – I’d love to hear from you!

I’ve got it Covered

Over the last few weeks I’ve been working on the cover design for Singled Out. Not that I’ve been designing the cover myself… I placed a brief with crowdsourcing design site 99Designs. Here’s how I got on…

There are many ways you can get a cover for your self-published novel. You can design it yourself, although many are the respected sources which advise against this. You can use the template design capabilities available through Kindle and CreateSpace. If you’re lucky enough to find one which fits with your story, you can buy an off-the-shelf cover from several websites. Those with deeper pockets can work on a one-to-one basis with a freelance cover designer of their choice, many of whom have a great deal of experience with traditional publishers.

Or… you can do as I did and place your brief as a contest on 99Designs, and see what comes along.

99Designs works like this: Your brief constitutes a contest. The fee you choose to pay is the award which goes to the eventual winner of the contest. You can select to award at Bronze, Silver, Gold or Platinum levels and you deposit the requisite sum with 99Designs via Paypal. I chose the Bronze level, as I wasn’t sure how the process would work for me and I didn’t want to risk too much. The higher the award, so 99Designs advises, the higher the number of entries and the more experienced the designers. 99Designs also offered me some kind of an uplift package free-of-charge – I’m not sure if they do this for everyone, or if I had arrived on the site at some opportune moment. Each contest lasts one week at which point, unless there’s a good reason not to, you select your winner.

I looked through several recent contests and noted how people prepared their briefs. Then I created my own, outlining what sort of book I’d written, the setting, tone and other key elements. I gave a feel for the kind of a cover I thought I was looking for and a few pointers on what I might like or dislike. I also populated an  iStock lightbox with a few stock photos, so designers could see the sort of imagery I envisaged for my cover.   I uploaded my brief, and I waited…

I was overwhelmed – in a good way – by the response. I genuinely hadn’t expected to see so many concepts, from so many designers. Some were, let’s not beat-about-the-bush, truly awful. WordArt, ClipArt and Photoshop seemed to be the tools of choice for a small contingent of hopefuls. But many entries were thoughtfully put together and had interesting elements. And some were stand-out. Designers came from right across the globe – I didn’t check them all, but I noted Germany, Romania, Italy, Venezuela, USA, India and the Philippines amongst the locations of those who entered my contest.

The contest owner is supposed to rate each concept with 1-5 stars and eliminate those they don’t favour. I offered a positive or helpful response to as many as possible and after a day or so, the quality and focus of the designs improved correspondingly. By the end of the contest I had seen over 180 designs. That’s around 80-100 unique concepts, plus variants arising from my feedback.

I noticed certain things; one or two designers seemed particularly engaged with my contest, delivering several concepts, responding quickly to my comments and suggestions, refining their designs, developing variations on a theme. It helped me identify not only the good designs, but the good designers – the ones who felt an affinity with my project. I shortlisted three and from that, it was a small step to select my winner.

There’s plenty of opportunity to liaise with your designer(s) as the contest progresses and I imagine the more diligently you do this, the better the outcome. I made a proper nuisance of myself, but my winning designer was infinitely patient and helpful, and produced a cover design for Singled Out – in Kindle and paperback formats – that I’m totally delighted with.

A mock-up of the cover design for Singled Out

The winner of my contest was Alessio Varvarà, an art and design student from Palermo, Italy. His username on 99Designs is alsov . Not only did he create the winning design and a selection of six or seven alternatives which I had great difficulty choosing between (because they were all so right for my story), but he was endlessly patient in adapting his designs in accordance with my comments and observations. He did far more than I expected – and far more than was justified by the fee/award. As a result, I have a design which would hold its own in any bookshop, and which I’m immensely proud of.

Alessio has already completed a second small project for me – that’s the design of a set of pre- and post-release banners for my blog, Facebook and Twitter profiles. Once again, he exceeded my expectations. I’m actually sorry I don’t have another project for Alessio just yet; it has been a genuine pleasure to work with such a talented and enthusiastic young designer.

So, do you like my cover? I know these things are subjective, but for me, it encapsulates the themes and tone of my novel perfectly – the juxtaposition of dark goings-on in a blissful setting. When Singled Out is published in February 2015, you too might be the judge of this. Meantime, I simply offer my warmest endorsement of my designer Alessio/alsov and the 99Designs process, which worked brilliantly for me.

Top Ten Takeaways: Self-Publishing in the Digital Age Seminar

fountain-pen-447575_1280I spent a fascinating day last weekend crammed into an airless room with 100 other would-be self-publishers. It was time (and money) well spent.

Bloomsbury Publishing’s Writers & Artists brand does a nice line in help and advice for would-be writers, whether we want to try our luck in the traditional publishing environment (as in W&A’s seminar How to Hook an Agent which I attended a few months ago – and blogged about here) or take the independent route.

The first half of the event ranged through editing and cover design to publishing via Amazon and alternative ‘assisted’ routes to self-publishing and marketing. The afternoon centred around the real-life experiences of several self-published authors and their varied approaches to the business of getting their words out there and noticed.

I’m not going to brain-dump the whole event. I don’t suppose W&A would thank me for that since if they’ve got an eye on what the market is looking for, they will doubtless be running and re-running this excellent seminar in the future. Instead, I’m offering you what I felt were my Top Ten Takeaways in terms of information, insight and advice for the would-be independent author.

(1)          Hope for the Future

The landscape has changed rapidly in the last couple of years with the stigma previously associated with self-publishing in its various forms now disappearing into the distance. Self-publishing is no longer traditional publishing’s embarrassing poor relation. It is, in the words of Dr Alison Baverstock, ‘part of publishing’.

(2)          Proof of Concept

Self-publishing is now regarded as a feeder to traditional publishing. Instead of wading through what is often branded the slush pile, agents and publishers are increasingly seeking talent amongst the self-published charts. If a book sells and if the author seems to understand what’s required to market it – then they’re an attractive proposition for the traditional publishing space (IF, that is, they can be persuaded to cross the trad/indie divide…).

(3)          The Professionals

Rapid change and the shifting fortunes of publishing houses has led to many skilled former employees now offering their services freelance to independent authors. The indie author now has access to skilled professionals – editors, illustrators, cover designers and more – to help them elevate the quality of their self-published books.

(4)          The Critical Role of Editing

All three phases are vital: Developmental (for help with story, structure etc), copy editing (to iron out oddities and inconsistencies, correct grammar, stylistic issues etc) and proof reading (elimination of those itty-bitty sneaky little typos). The focus is on achieving a professional finish and making your book the best it can be before you share it with the world.

(5)          Planning Ahead

Good editors are booked up well in advance. The time to start thinking about signing-up with an editor is before your manuscript is finished. Don’t expect an overnight turnaround either. Your editor will take around 6-8 weeks to review and return your manuscript.

(6)          You’ve got it Covered

Don’t underestimate the importance of a professionally designed cover. It must reflect the genre of your book (so readers know what to expect) and be eye-catching at thumbnail size. Budget anything between £90 and £350 for a professionally designed cover.

(7)          It’s all in the Brand

When you’re getting your cover designed, don’t forget to think about other marketing materials which may help to promote your book and strengthen your brand – designs for website, blog and facebook banners for example, bookmarks, flyers, business cards, promotional postcards.

(8)          Kindle is HUGE

Don’t undervalue this soft media as not being a real book (I’ve heard this a lot). Amazon sells around twice as many Kindle e-books as print books in the USA and the UK isn’t far behind. Kindle owners are adventurous and speculative readers, buying around four times as many books as non-Kindle users. This is seriously good news for the indie author who can manage to conquer the mountain of discoverability

(9)          Discoverability – the Holy Grail of Self-Publishing

More people are buying books on-line than ever before. They’re searching using keywords to find genres and subject matter that intrigues them. But with the stock of self-published material growing daily, discoverability is critical to success.  Your self-published book is but a blip, a note written in disappearing ink pinned to a tree in a vast forest, unless you can get it in front of readers. Being discoverable means getting your meta-data (all your book details) working for you on Amazon. Being discoverable means getting somewhere on the Amazon/Kindle rankings for your genre (a clue… it’s better for chart success to sell lots of books in bursts rather than steadily). Being discoverable means being active and engaged all over social media, blogging, building an e-mail list, cultivating interest and loyalty in readers, one reader at a time. Being discoverable means garnering a host of good reviews on Amazon and Goodreads, and a whole bunch of reader forums, genre and review sites. Being discoverable means getting creative with promotions and making use of every tool in the Amazon author toolkit.

(10)        Don’t Write Shit!

(Those, by the way, were the exact words used by the presenter!) This last point was echoed by every speaker. Everything begins with you having created a great book. None of this will do anything for you if you haven’t done the first job, which is to write a ripping good read.

So that’s simple then.

Happy Holidays?

american-flag-373361_1280Tap or faucet; pavement or sidewalk; mobile or cell; lift or elevator? All these and more are well known words which are different in British and American English. The one that’s troubling me at the moment is… holiday, or vacation.

I’m getting a cover designed for Singled Out, preparing to publish early next year. I’ve been using the services of crowdsourcing design site 99Designs. It’s been a fascinating experience so far (and I’ll write more about it once the ‘contest’ delivers my perfect design). The site gives access to designers from all over the world – as far as I can tell, entries to my contest came from as far afield as the UK, Venezuela, Italy, Spain, the Philippines, the USA, Germany, Romania and who knows where else.

I provided a brief, which included my strapline for the front cover: Everyone brings baggage on a singles holiday.

You see where I’m going with this?

Everyone duly included it in their designs, which was great; except one designer took it upon themselves to modify it to read: Everyone brings baggage on a singles vacation.

Cheeky so-and-so, I thought! But then I realised, the designer was making a very valid point – and in the process, doing me a favour.

It’s obviously preferable that my book is as attractive to the American market as it is to the UK market, or anywhere else. Ideally, I want to sell to any and every person who’s happy to read English language books, wherever they reside. So my question is this:

  • should I use the word holiday in my strapline, because I’m a Brit, or
  • should I use the word vacation in my strapline, because I want to appeal to American readers, or
  • should I invent another strapline that doesn’t involve use of either the word holiday or vacation?

It’s a dilemma, when your whole story is centred (or centered) around a… holiday/vacation.

Of course, the ideal solution would be to present a British English cover on Amazon.co.uk and an American English cover on Amazon.com (and whichever alternative is preferable in the various other Amazon domains) – but I haven’t yet explored whether this is even possible or practical. If it is, the problem goes away.

I’m still brainstorming alternative straplines anyway, as there’s always a better one hiding round the corner. But I’d love to hear your views, especially any Americans who might react either positively or negatively to a British English strapline. Or you could vote:

Oh, and since we’re talking about holidays – this seems like the perfect time to wish all my American readers/subscribers a Very Happy Thanksgiving!